Promotional placement in media works

ABSTRACT

A classification method and system for possible content alteration of a media work may include criteria regarding content that is feasible for alteration. Such criteria may be maintained in records that are accessible to an interested party. Some embodiments may include a record of primary authorization rights applicable to a possible content alteration. A further embodiment feature may include a record of secondary authorization rights applicable to substitute altered content incorporated in a derivative version. Various techniques may be used to incorporate substitute altered content in a derivative version of the media work in accordance with applicable substitution guidelines.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application is related to and claims the benefit of theearliest available effective filing date(s) from the following listedapplication(s) (the “Related Applications”) (e.g., claims earliestavailable priority dates for other than provisional patent applicationsor claims benefits under 35 USC § 119(e) for provisional patentapplications, for any and all parent, grandparent, great-grandparent,etc. applications of the Related Application(s)).

Related Applications

-   -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. ______ entitled IMPLEMENTING GROUP        CONTENT SUBSTITUTION IN MEDIA WORKS, naming Alexander J. Cohen,        Edward K. Y. Jung, Royce A. Levien, Robert W. Lord, Mark A.        Malamud, William Henry Mangione-Smith, John D. Rinaldo, Jr. and        Clarence T. Tegreene as inventors, filed 25 May 2007, Attorney        Docket 0506-003-012-000000 which is currently co-pending, or is        an application of which a currently co-pending application is        entitled to the benefit of the filing date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. ______ entitled GROUP CONTENT        SUBSTITUTION IN MEDIA WORKS, naming Alexander J. Cohen,        Edward K. Y. Jung, Royce A. Levien, Robert W. Lord, Mark A.        Malamud, William Henry Mangione-Smith, John D. Rinaldo, Jr. and        Clarence T. Tegreene as inventors, filed 25 May 2007, Attorney        Docket 0506-003-003-000000 which is currently co-pending, or is        an application of which a currently co-pending application is        entitled to the benefit of the filing date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/796,543 entitled IMPLEMENTATION        OF MEDIA CONTENT ALTERATION, naming Alexander J. Cohen,        Edward K. Y. Jung, Royce A. Levien, Robert W. Lord, Mark A.        Malamud, William Henry Mangione-Smith, John D. Rinaldo, Jr. and        Clarence T. Tegreene as inventors, filed 27 Apr. 2007, which is        currently co-pending, or is an application of which a currently        co-pending application is entitled to the benefit of the filing        date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/796,570 entitled AUTHORIZATION        RIGHTS FOR SUBSTITUTE MEDIA CONTENT, naming Alexander J. Cohen,        Edward K. Y. Jung, Royce A. Levien, Robert W. Lord, Mark A.        Malamud, William Henry Mangione-Smith, John D. Rinaldo, Jr. and        Clarence T. Tegreene as inventors, filed 26 Apr. 2007, which is        currently co-pending, or is an application of which a currently        co-pending application is entitled to the benefit of the filing        date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/731,795 entitled AUTHORIZATION        FOR MEDIA CONTENT ALTERATION, naming Alexander J. Cohen,        Edward K. Y. Jung, Royce A. Levien, Robert W. Lord, Mark A.        Malamud, William Henry Mangione-Smith, John D. Rinaldo, Jr. and        Clarence T. Tegreene as inventors, filed 30 Mar. 2007, which is        currently co-pending, or is an application of which a currently        co-pending application is entitled to the benefit of the filing        date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/731,738 entitled APPROVAL        TECHNIQUE FOR MEDIA CONTENT ALTERATION, naming Alexander J.        Cohen, Edward K. Y. Jung, Royce A. Levien, Robert W. Lord,        Mark A. Malamud, William Henry Mangione-Smith, John D. Rinaldo,        Jr. and Clarence T. Tegreene as inventors, filed 30 Mar. 2007,        which is currently co-pending, or is an application of which a        currently co-pending application is entitled to the benefit of        the filing date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/195,358 entitled MODIFYING        RESTRICTED IMAGES, naming Royce A. Levien, Robert W. Lord,        Mark A. Malamud and John D. Rinaldo, Jr. as inventors, filed 2        Aug. 2005, which is currently co-pending, or is an application        of which a currently co-pending application is entitled to the        benefit of the filing date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/195,346 entitled RESTORING        MODIFIED ASSETS, naming Royce A. Levien, Robert W. Lord, Mark A.        Malamud and John D. Rinaldo, Jr. as inventors, filed 2 Aug.        2005, which is currently co-pending, or is an application of        which a currently co-pending application is entitled to the        benefit of the filing date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/173,990 entitled TECHNIQUES FOR        IMAGE GENERATION, naming Royce A. Levien, Robert W. Lord,        Mark A. Malamud and John D. Rinaldo, Jr. as inventors, filed 1        Jul. 2005, which is currently co-pending, or is an application        of which a currently co-pending application is entitled to the        benefit of the filing date.    -   For purposes of the USPTO extra-statutory requirements, the        present application constitutes a continuation-in-part of U.S.        patent application Ser. No. 11/174,432 entitled PROVIDING        PROMOTIONAL CONTENT, naming Royce A. Levien, Robert W. Lord,        Mark A. Malamud and John D. Rinaldo, Jr. as inventors, filed 1        Jul. 2005, which is currently co-pending, or is an application        of which a currently co-pending application is entitled to the        benefit of the filing date.

The United States Patent Office (USPTO) has published a notice to theeffect that the USPTO's computer programs require that patent applicantsreference both a serial number and indicate whether an application is acontinuation or continuation-in-part. Stephen G. Kunin, Benefit ofPrior-Filed Application. USPTO Official Gazette Mar. 18, 2003, availableat http://www.uspto.gov/web/offices/com/sol/og/2003/week11/patbene.htm.The present Applicant Entity (hereinafter “Applicant”) has providedabove a specific reference to the application(s) from which priority isbeing claimed as recited by statute. Applicant understands that thestatute is unambiguous in its specific reference language and does notrequire either a serial number or any characterization, such as“continuation” or “continuation-in-part,” for claiming priority to U.S.patent applications. Notwithstanding the foregoing, Applicantunderstands that the USPTO's computer programs have certain data entryrequirements, and hence Applicant is designating the present applicationas a continuation-in-part of its parent applications as set forth above,but expressly points out that such designations are not to be construedin any way as any type of commentary and/or admission as to whether ornot the present application contains any new matter in addition to thematter of its parent application(s).

All subject matter of the Related Applications and of any and allparent, grandparent, great-grandparent, etc. applications of the RelatedApplications is incorporated herein by reference to the extent suchsubject matter is not inconsistent herewith.

BACKGROUND

Content alteration of media works provides new opportunities andbenefits in connection with the distribution of various derivativeversions of an original work.

SUMMARY

Method and system embodiments involving implementation of contentalteration in a media work as disclosed herein may take different forms.For example, one or more computer program products having processinstructions may be incorporated in a computerized system.

An exemplary system embodiment for media content alteration may includea composite media work that includes a constituent portion having one ormore alterable component elements, a data record of applicablealteration guidelines regarding a proposed derivative version capable ofincorporating substitute content to publicize or promote a topic relatedto a real-world venture, and a listing that identifies such substitutecontent suitable for incorporation in the constituent portion ofcomposite media work.

An exemplary process embodiment may provide a content substitutionmethod for media works, including identifying a constituent portion of acomposite media work, wherein the constituent portion is capable ofincorporating a content alteration of one or more alterable componentelements; and providing accessibility to applicable alterationguidelines regarding a proposed derivative version of the compositemedia work having substitute content to publicize or promote a topicrelated to a real-world venture.

Some computer program product embodiments may include signal-bearingmedia having encoded instructions for executing a process. An exemplaryprogrammed process may include providing accessibility to contentalteration criteria applicable to one or more component elements ordesignated aspects included in a constituent portion of a compositemedia work, and identifying an alterable component element or designatedaspect feasible for alteration. Such a programmed process may furtherinclude facilitating access to such content alteration criteria todetermine compliance regarding a proposed derivative versionincorporating substitute content to publicize or promote a topic relatedto a real-world venture.

Some implementations for a computer program embodiment may includeprocess instructions encoded on a storage medium and/or a communicationmedium.

The foregoing summary is illustrative only and is not intended to be inany way limiting. In addition to the illustrative aspects, embodiments,and features described above, further aspects, embodiments, and featureswill become apparent by reference to the drawings and the followingdetailed description.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 illustrates an example system in which embodiments may beimplemented, perhaps in a device.

FIGS. 2A-2C illustrate certain alternative embodiments of the deviceand/or processing system of FIG. 1.

FIG. 3 illustrates an operational flow representing example operationsthat produce a modified media asset that includes a modified image.

FIG. 4 illustrates an alternative embodiment of the example operationalflow of FIG. 3.

FIG. 5 illustrates another alternative embodiment of the exampleoperational flow of FIG. 3.

FIG. 6 illustrates another alternative embodiment of the exampleoperational flow of FIG. 3.

FIG. 7 illustrates another alternative embodiment of the exampleoperational flow of FIG. 3.

FIG. 8 illustrates an alternative embodiment of the example operationalflow of FIG. 3.

FIG. 9 illustrates an alternative embodiment of the example operationalflow of FIG. 3.

FIG. 10 illustrates an alternative embodiment of the example operationalflow of FIG. 3.

FIG. 11 illustrates an alternative embodiment of the example operationalflow of FIG. 3.

FIG. 12 illustrates a partial view of an example computer programproduct that includes a computer program for executing a computerprocess on a computing device.

FIG. 13 illustrates an example device in which embodiments may beimplemented.

FIG. 14 illustrates an operational flow representing example operationsby which a user receives a modified media asset that includes a modifiedimage.

FIG. 15 illustrates an operational flow representing example operationsthat produce an anonymized image.

FIG. 16 illustrates a partial view of an example computer programproduct that includes a computer program for executing a computerprocess on a computing device.

FIG. 17 is a schematic block diagram showing an exemplary embodiment forimplementing possible content alteration of a media work.

FIG. 18 is a schematic representation of various exemplary options fordistribution of derivative versions of media works that incorporatecontent alterations.

FIG. 19 is a schematic block diagram showing an exemplary embodimentthat provides shared access to derivative versions of media works.

FIG. 20 is a schematic block diagram showing exemplary features of anembodiment scheme for management of media works that incorporate contentalterations.

FIG. 21 is a schematic representation that illustrates an exemplarysystem for capturing potentially alterable content to be incorporated ina composite media work.

FIG. 22 is a schematic representation that illustrates an exemplaryediting apparatus for processing informational data related to acomposite media work that includes alterable content.

FIG. 23 is a schematic representation of further exemplary options fordistribution of composite media works having alterable content.

FIG. 24 is a tabular depiction of exemplary elements and aspects thatmay be feasible for possible alteration in a composite media work.

FIG. 25 is a schematic representation that illustrates exemplary typesof data records that may be used in connection with an alterationcriteria embodiment for media works.

FIG. 26 is a tabular representation showing additional exemplary typesof data records that may be used in connection with an authorizationrights embodiment for media works.

FIG. 27 is a high level flow chart for an exemplary process embodimentfor media content alteration.

FIGS. 28-33 are more detailed flow charts illustrating various exemplaryprocess features regarding media content alteration.

FIG. 34 is a diagrammatic flow chart for an exemplary computer programproduct embodiment.

FIG. 35 is a diagrammatic flow chart for another exemplary computerprogram product embodiment.

FIGS. 36-42 are more detailed flow charts illustrating various exemplaryprocess features regarding authorization for media content alteration.

FIG. 43 is a diagrammatic flow chart for further exemplary computerprogram product embodiment.

FIG. 44 is a schematic block diagram illustrating an exemplaryembodiment that provides accessibility and management of data recordsfor authorization rights regarding media content alteration.

FIG. 45 is high level flow chart illustrating another exemplary processembodiment for content substitution in media works.

FIGS. 46-54 are more detailed flow charts illustrating management ofauthorization rights regarding substitute altered content for mediaworks.

FIG. 55 is a diagrammatic flow chart for another exemplary computerprogram product embodiment.

FIG. 56 is a schematic block diagram illustrating further exemplarytechniques for incorporation of substitute altered content in aderivative version of a media work.

FIG. 57 is a high level flow chart illustrating an additional exemplaryprocess embodiment for content alteration of a media work.

FIGS. 58-64 are more detailed flow charts illustrating further exemplaryprocess features that may be incorporated in media content alterationembodiments.

FIG. 65 is high level flow chart illustrating yet another exemplaryprocess embodiment for content alteration of a media work.

FIG. 66 is a more detailed flow chart illustrating additional possibleenhancements for media content alteration embodiments.

FIG. 67 is a diagrammatic flow chart for an additional exemplarycomputer program product embodiment.

FIG. 68 is a schematic block diagram illustrating other exemplaryembodiments that incorporate substitute content in different versions ofa media work.

FIG. 69 is a high level flow chart illustrating another exemplaryprocess embodiment for providing substitute content in a derivativeversion of a media work.

FIGS. 70-75 are more detailed flow charts illustrating additionalpossible features that may be included in an exemplary processembodiment.

FIG. 76 is a diagrammatic flow chart for another exemplary computerprogram product embodiment.

DETAILED DESCRIPTION

In the following detailed description, reference is made to theaccompanying drawings, which form a part hereof. In the drawings,similar symbols typically identify similar components, unless contextdictates otherwise. The illustrative embodiments described in thedetailed description, drawings, and claims are not meant to be limiting.Other embodiments may be utilized, and other changes may be made,without departing from the spirit or scope of the subject matterpresented here.

FIG. 1 illustrates an example system 100 in which embodiments may beimplemented, perhaps in the context of a device. In FIG. 1, a mediaasset 102 is illustrated as being received at a processing system 104and thereafter output by the processing system 104 as a modified mediaasset 106. More specifically, the media asset 102 includes a restrictedimage 108, and the processing system 104 is operable to determine thatthe restricted image 108 is, in fact, restricted.

The processing system 104 is further operable to modify the media asset102, and in particular, to modify the restricted image 108, andthereafter output the modified media asset 106 having a modified image110. In this way, for example, an identity or other information aboutthe restricted image 108 may be protected, hidden, or obscured, whilemaintaining a general presentation context of the media asset 102. Forexample, a person who is a subject of the restricted image 108 may bemade anonymous within the modified media asset 106, while inclusion ofthe modified image 110, which shares attributes of the restricted image108 (or, at least, shares one common attribute of the restricted image108), may serve to limit or prevent an observer of the modified mediaasset 106 from noticing that the modified media asset 110, has, in fact,been modified.

The processing system 104 includes recognition logic 112 that isoperable to recognize the restricted nature of the restricted image 108.The processing system 104 also includes modification logic 114 that isoperable to modify the media asset 102 (including the restricted image108) to obtain the modified media asset 106 and the modified image 110.

As described in more detail below, the recognition logic 112 maydetermine the restricted image 108 within the media asset 102 usingimage restriction criteria 116. As also described in more detail below,the modification logic 114 may obtain/create the modified image 110 byaccessing a number of stored or accessible replacement images 118.Specific examples of operations involving these elements of theprocessing system 104 are provided in the context of various operationalflows.

Generally speaking, however, the recognition logic 112 may operate toanalyze various attributes of the media asset 102, including attributesof the restricted image 108, in order to determine a restricted natureof the restricted image 108. One example of attributes of the mediaasset 102 that is illustrated in FIG. 1 includes concurrent image(s)120, i.e., the recognition logic 112 may make a determination that therestricted image 108 is restricted based on a presence or absence of theconcurrent image(s) 120, or based on the presence or absence of certainattributes of the concurrent image(s) 120. Of course, attributes of themedia asset 102 are not necessarily limited to image characteristics ofthe media asset 102, and also may include, for example, metadataassociated with the media asset 102, an identity of a person, place, orthing within or in association with the restricted image 108, orinformation related to a person and/or device involved in capturing themedia asset 102.

Further in FIG. 1, a user 122 accesses the processing system 104 by wayof a user interface 124. In this way, the user 122 may, for example,submit the media asset 102 to the processing system 104, or receive themodified media asset 106 from the processing system 104, or may becomeinvolved in operations of the processing system 104. The user interface124 also may be used, for example, to define or modify the imagerestriction criteria 116, or to select the replacement images 118. Theuser interface 124 also may be used to control a type and/or extent ofthe recognition performed by the recognition logic 112, or to control atype and/or extent of the modifications performed by the modificationlogic 114.

Also in FIG. 1, a device 126 is shown in which the processing system 104may operate. As described in more detail with respect to FIG. 2 andfollowing Figures, the device 126 may include in some examples, an imagecapture device, a print device, a general-purpose computing device, orvirtually any other device or combination of devices that may be used tostore, transmit, display, or render a media asset.

The processing system 104 also may be operable to perform otherprocessing of the media asset 102, such as, for example, enhancing,editing, displaying, or otherwise improving the media asset 102, or, inother example embodiments, such additional processing may be performedby other external systems (not shown), if needed.

FIG. 1 also illustrates the possibility that the media asset 102 may beassociated with metadata 128. For example, a video stream may have anassociated closed-captioning stream, or a web page may have metadataassociated with content of the page. Typically, such metadata 128 maynot be viewable to the user 122, or may only be viewable if somespecific action is taken by the user 122. The metadata 128 may beintended by a designer or producer of the media asset 102, or by anintervening user of the media asset 102, to provide additionalinformation or level of enjoyment to the user 122, and may be used bythe processing system to assist in, for example, determining therestricted image 108, as described in more detail, below. The metadata128 may or may not be included within the modified media asset 106.

A symbol or text 130, on the other hand, generally representsinformation that is included within the media asset 102 for normalviewing. For example, a web page may include a news article that names aperson who is pictured in the article. By using the name text, therecognition logic 112 may be able to determine identity or otherinformation regarding the restricted image 108, or the concurrentimage(s) 120.

In FIG. 1, it should be understood that any and/or all of theillustrated elements, and other elements, not illustrated, may be incommunication with one another according to any known methods, includingbut not limited to the various communication techniques discussedherein. As such, it should be understood that the various elements neednot be located or co-located as illustrated in the example of FIG. 1.For example, in some embodiments, the recognition logic and/or the imagerestriction criteria 116 may be remote from the processing system 104.Similarly, the user interface 124 may be implemented at a localcomputing device of the user 122, remote from the processing system 104,or may be a part of the device 126 that may house the processing system104, as well.

FIGS. 2A-2C illustrate certain alternative embodiments of the device 126and/or processing system 104 of FIG. 1. In FIG. 2A, the device 126 isillustrated as a printer 126 a, which includes the processing system 104and a display 202. The display 202 may be used to display a preview of amedia asset to be printed with the printer 126 a, such as, for example,the media asset 102 and/or the modified media asset 106, and, of course,the printer 126 a may be used to print the media asset 102 and/or themodified media asset 106 on paper 204, as well.

The display 202 also should be understood to function, in some exampleembodiments, as the user interface 124. For example, the display 202 mayinclude touch-screen control for operating the printer 126 a and/or theprocessing system 104, or various buttons, keys, or otherselection/input devices (not shown) may be used. In additional oralternative embodiments, an external computing device may be connectedto the printer 126 a for control thereof, including control of theprocessing system 104.

In FIG. 2B, the device 126 is illustrated as a camera 126 b, which,similarly to the printer 126 a, includes some or all of the processingsystem 104, as well as a display 206. As with the printer 126 a, thecamera 126 b (and/or the processing system 104) may be controlled by theuser 122, either using the display 206 (and possibly associatedcontrols), or using an external computing device.

In FIG. 2C, the processing system 104 is illustrated as part of aprocessing service 208, which may be remote from the user 122 at acomputing station 210, and in communication therewith by way of anetwork 212. In such example embodiments, the user 122 may use theworkstation 210 to transmit and receive the media asset 102 and/or themodified media asset 106, respectively, in order to obtain the variousadvantages described herein. In one example, discussed in more detailbelow, the processing service 208 may operate as a clearinghouse atwhich media assets of various types and captured by a number of usersmay be processed, so that any restricted images therein may be modifiedappropriately.

In FIG. 3 and in following Figures that include various examples ofoperational flows, discussion and explanation may be provided withrespect to the above-described examples of FIGS. 1, 2A, 2B, and 2C,and/or with respect to other examples and contexts. However, it shouldbe understood that the operational flows may be executed in a number ofother environment and contexts, and/or in modified versions of FIGS. 1,2A, 2B, and 2C. Also, although the various operational flows arepresented in the sequence(s) illustrated, it should be understood thatthe various operations may be performed in other orders than those whichare illustrated, or may be performed concurrently.

FIG. 3 illustrates an operational flow 300 representing exampleoperations that produce the modified media asset 106. After a startoperation, the operational flow 300 moves to a determining operation 310where the restricted image 108 is determined to be included within themedia asset 102. For example, the recognition logic 112 of theprocessing system 104 may determine that the restricted image 108 is ofa person, place, or thing that is not to be included within produced(modified) versions of the media asset 102.

At a modifying operation 320, the restricted image 108 is modified toobtain a modified image that includes at least one shared imageattribute of the restricted image. For example, as in FIG. 1, themodification logic 114 may operate to replace an image of a person or apart of a person with a new or separate image of another person. In thiscase, the shared image attribute could include one or more of a body(part) shape, a shared facial feature or skin tone, a shared gender orrace, a shared hair color or body physique, or numerous other examples.Of course, the restricted image need not be of a person, but also mayinclude virtually any object that may be imaged, including places,objects, or landmarks, to name just a few. Further, the restricted imageneed not be of a single one of these possibilities, but could includemultiple people, places, or things, or combinations thereof. Otherexamples of restricted images and image attributes are provided below.

At an operation 330, the modified media asset 106 is produced thatincludes the modified image 110. For example, the processing system 104,which may be included in the print device 126 a, the camera 126 b, orthe processing service 208, may output the modified media asset 106 forprinting, viewing, storing, or transmitting, as the case may be, for useor enjoyment by, for example, the user 122. The operational flow 300then moves to an end operation.

In some embodiments, the user 122 may include a person, an entity,and/or a government. Although a user may be shown herein as a singleillustrated Figure, and/or be described in the singular, those skilledin the art will appreciate that the term user may be representative ofone or more human user(s), robotic user(s) (e.g., computational entity),and/or substantially any combination thereof (e.g., a user may beassisted by one or more robotic agents). Further, the user, as set forthherein, even if shown as a single entity, may in fact be composed of twoor more entities. Those skilled in the art will appreciate that, ingeneral, the same may be said of “sender” and/or other entity-orientedterms as such terms may be used herein.

In some embodiments, the media asset 102 may include a visual image, apicture, a website, an audio recording, a video stream, and/or an audiostream. In additional or alternative embodiments, the media asset 102also may include text. The media asset 102 may be embodied in variousforms, including but not limited to digital files or transmissions,analog recordings or transmissions, or may be embodied in physical form,such as, for example, on paper, plastic, canvas, wood, or any otherphysical medium in which text, image, or other representations may beembodied.

The media asset 102 may be received, stored and/or transmitted usingtypical elements of a computer environment. The media asset 102 (and themodified media asset 106) may be transmitted over a network such as thenetwork 212 of FIG. 2, which may represent, for example, a local areanetwork (LAN), a wide area network (WAN), or a peer-to-peer (P2P)network, or the media asset 102 may be broadcast over the air.

The media asset 102 (and the modified media asset 106) may be captured,received, displayed and/or transmitted, for example and withoutlimitation, using one or more of the following: an electronic device; anappliance; a computing device, such as a personal computer and a server;a limited resource computing device; a pervasive computing device; apersonal digital assistant (PDA); a cell phone; a Blackberry appliance;a vehicle, such as a car, boat, and/or aircraft; an X-Box; a homegateway; a set-top box; a television, a radio, a camera; a printer; adigital video disc (DVD) recorder or burner; and a TiVo or other digitalvideo recorder (DVR).

FIG. 4 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3. FIG. 4 illustrates example embodiments where thedetermining operation 310 may include at least one additional operation.Additional operations may include operation 402, operation 404,operation 406, operation 408, and/or operation 410.

At the operation 402, identity information associated with therestricted image 108 is determined. For example, the recognition logic112 may determine identity information of a person within the restrictedimage information, which may include, for example, a name, anoccupation, an association (e.g., as a spouse, relative, friend, oremployer/employee), a race, a gender, a body physique, a height, a haircolor or hair style, a style of dress, or any other distinguishinginformation that identifies the person, and, in some examples, thatuniquely identifies the person.

Examples of techniques for performing the determining of identityinformation are described in more detail below. Also, examples of howsuch identity information may be used by the modification logic 114 toproduce the modified image 110 are described in more detail below,although it may be mentioned here that, by determining identityinformation as described above, it follows that the modified image 110may include or be associated with different identity information. Forexample, a person associated with the restricted image 108 may wish toremain anonymous, or otherwise should not be included in the media asset102, and, in such cases, the modified image 110 may include ananonymized image in which the original identity information is hidden,obscured, replaced, and/or otherwise modified.

Additionally, since the modified image 110 maintains at least one, andpossibly many, image attributes of the restricted image 108, and apresentation context of the media asset 102 may be maintained within themodified media asset 110, observers, users, or recipients of themodified media asset 110 may not be aware that such modification has, infact, taken place.

Of course, similar comments apply not just to persons within therestricted image 108, but to virtually any object that may be imaged andassociated with identity information. For example, the restricted image108 may include a physical place, such as a public or private landmark,a building, or a sports arena, and the identity information associatedtherewith may be determined by the recognition logic 112. Similarly, anyparticular object having identity information, such as, for example, acar or type of car, a work of art, an animal, a computer or computingdevice, a piece of jewelry or clothing, or any other object, may haveidentity information associated therewith for determining that theassociated image is restricted.

At the operation 404, at least a portion of the media asset 102 isassociated with a user capture device used to capture the media asset,such as, for example, the camera 126 b of FIG. 2. That is, for example,the recognition logic 112 may determine that the media asset 102 wascaptured by the camera 126 b that is restricted from capturing certainimages. For example, cameras in a high-security facility, or cameras atan event with a public figure(s) (e.g., a movie star, politician, orprofessional athlete) may be restricted from capturing images of certainpeople, places, or things.

At the operation 406, at least a portion of the media asset 102 isassociated with a user known to have captured the media asset. In thiscase, as described in more detail below, the recognition logic 112 mayassociate the media asset 102 or a portion thereof with the user 122 byrecognizing the metadata 128 associated with the media asset 102, suchas, for example, a marker on the media asset 102 that was imposed by acamera of the user 122 when (or after) the media asset was obtained. Inother examples, the user 122 may be required to identify him or herselfto the processing system 104 before processing begins, so that therecognition logic 112 may react accordingly.

At the operation 408, at least a portion of the media asset 102 isassociated with a setting content of the image. For example, theconcurrent image(s) 120 of FIG. 1 may be considered to provide settingcontent within the media asset 102. In this way, for example, and asreferenced above, media assets obtained in a certain location, asreflected within the content of the media asset 102, may be recognizedby the recognition logic 112 as containing one or more restrictedimages. As with virtually all of the operational flows described herein,such an association may be combined for enactment within the recognitionlogic 112. For example, the recognition logic 112 may determine that ifa content setting of the media asset 102 references a setting wherecertain public figures will be present, and if identity informationassociated with a person's image within the media asset 102 identifiesthat person as being a spouse of a public figure, then the recognitionlogic 112 may cue the modification logic to anonymize the spouse's imageby, for example, replacing the spouse's image with that of a replacementimage from the replacement images memory 118. Such replacements may beundertaken, for example, based on a wish of the, in this case, spouse,to maintain anonymity.

As another example, the recognition logic 112 may analyze the mediaasset 102 to determine that the setting content is such that allnon-recognized persons should be anonymized.

At the operation 410, an attribute of a concurrently-imaged objectwithin the media asset 102 is determined. For example, an attribute ofthe concurrent image(s) 120 may be determined, where the concurrentimage(s) 120 may include virtually any item that may be imaged withinthe media asset 102. As mentioned above, the concurrently-imagedobject(s) 120 also may be used to determine a setting content of themedia asset 102, although the attribute of a concurrently-imaged objectreference in operation 410 may refer to any particular imaged item, orattribute thereof, which may or may not be a part of a setting contentof the media asset 102.

FIG. 5 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3 FIG. 5 illustrates example embodiments where thedetermining operation 310 may include at least one additional operation.Additional operations may include operation 502, operation 504,operation 506, operation 508, operation 510, operation 512, and/oroperation 514.

At the operation 502, image recognition analysis is performed on aportion of the media asset. For example, the recognition logic 112 mayperform image recognition analysis on the restricted image 108 todetermine that the restricted image 108 includes an image of a person,or portion thereof, or any other object that may be visually imaged. Theimage recognition analysis may include, for example, color analysis,pattern-matching, pattern-recognition, or any other technique forrecognizing a particular image or type of image. In particular, in anexample additional operation 504 that may be performed in addition to,or in association with, operation 502, indecent or obscene material maybe detected. For example, the recognition logic 112 may recognize nudityor other restricted imagery within the restricted image 108. In thiscase, as described in more detail below, later modification of therestricted image 108 may include addition of clothes or othermodification of the restricted image, where again, and as opposed tosimple blurring or blocking of the restricted image, a presentationcontext of the restricted image 108 may be maintained, so that anobserver of the modified media asset 106 may not notice that such amodification has taken place. As is apparent, moreover, such imagerecognition analyses may be performed on any part of the media asset102, including, for example, the concurrent image(s) 120, as part of thedetermining operation 502.

At the operation 506, facial recognition analysis is performed on aportion of the media asset. For example, the recognition logic 112 mayperform a facial recognition analysis on a person within the restrictedimage 108, or on any other portion of the media asset.

At the operation 508, metadata associated with the restricted image isanalyzed. For example, the recognition logic 112 may analyze the mediaasset 102 to determine and consider any associated metadata 128. Forexample, where the media asset includes a web page, the recognitionlogic 112 may analyze portions of the web page, including source codeassociated with the web page, that may provide information about, forexample, any of the factors mentioned herein, or other factors (e.g.,identity information, a capturing user or device, a setting content, aconcurrently-imaged object, or any other information about the mediaasset 102 that may be useful to the recognition logic 112 in determiningthe restricted image 108). In a further example of the operation 508, atthe operation 510, a closed-captioning stream that is associated withthe media asset 102 is analyzed. For example, the media asset 102 mayrepresent a television show or movie that has an associatedclosed-captioning stream, which may be analyzed by the recognition logic112 to assist in making a determination regarding the restricted image108.

At the operation 512, an attribute of the restricted image is evaluatedagainst image-restriction criteria. For example, the recognition logic112 may communicate with the image restriction criteria 116 in order toassist in performing recognition processes. In this case, the attributeof the restricted image 108 may include any image attribute mentionedherein, or other attributes, including a size, shape, color, identity,race, gender, physique, an associated capture device or capturing user,or any other attribute. The image restriction criteria 116 may involve,for example, any of the various criteria described herein, such asidentity information, setting content, image or facial recognitionanalysis, metadata, and so on, as well as criteria not explicitlymentioned here. Moreover, the image restriction criteria 116 andrecognition logic 112 may interoperate to determine the restricted image108 based on any combination of these criteria, as may be determined andconfigured by the user 122 by way of the user interface 124.

At the operation 514, a symbol is determined within a portion of themedia asset 102. For example, the symbol or text 130 may be determinedby way of text-recognition software, and thereby used to determineidentity or other information related to the restricted image 108.

FIG. 6 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3. FIG. 6 illustrates example embodiments where thedetermining operation 310 may include at least one additional operation.Additional operations may include operation 602, operation 604,operation 606, and/or operation 608.

At the operation 602, a user preference associated with the restrictedimage is determined. For example, the user 122 may express a preferenceas to whether the restricted image 108 should be restricted, and thispreference may be coded into the image restriction criteria 116, e.g.,again, using the interface 124. The user 122 may represent someoneeither capturing, transmitting, or reviewing the media asset 102,examples of which are described in more detail, below.

At the operation 604, a preference of a human subject of the restrictedimage is determined. For example, a public or private figure may expressa desire not to be included in the media asset 102. Therefore, if such aperson is, in fact, included in the media asset 102, then therecognition logic 112 may recognize the person and, perhaps based on thepreference of the person as stored in the image restriction criteria116, may anonymize the image of the person by, for example, replacingthe image with one selected from the replacement images 118, orotherwise by modifying the image.

At the operation 606, a preference of a user who captured the mediaasset may be determined. For example, the user 122 may be a consumer whohas captured several family photographs and wishes to distribute them tofriends and relatives, but wishes to anonymize certain subjects of thephotographs, perhaps dependent on who is to receive a particular one ofthe photographs. In this case and analogous cases, the user 122 mayprovide a preference(s) to the recognition logic 112 defining a leveland/or type of anonymization to be provided, with respect to individualimage subjects, and/or with respect to recipients of the modified mediaasset 106, or with respect to one or more other image-restrictioncriteria, various examples of which are provided herein.

At the operation 608, a preference of a producer of the media asset maybe determined. For example, the user 122 may represent an editor of anewspaper who is reviewing a number of photographs taken by staffphotographers, among which the media asset 102 may be included. In thiscase, although the editor may not have captured the media asset 102, heor she may be responsible for producing the modified media asset 106using the processing system 104. As such, preferences of such a userdefining a level and/or type of anonymization to be provided, withrespect to the one or more criteria described herein, may be implementedby the recognition logic 112 in determining the restricted image 108within the media asset 102.

FIG. 7 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3. FIG. 7 illustrates example embodiments where thedetermining operation 310 may include at least one additional operation.Additional operations may include operation 702, operation 704,operation 706, operation 708, and/or operation 710.

At the operation 702, a restricted image is determined within a stillpicture. For example, if the media asset 102 includes a still picturetaken by a still camera, such as, for example, an embodiment of thecamera 126 b of FIG. 2, then the restricted image 108 may be determinedto be any image within the still picture.

At the operation 704, a restricted image is determined within a videostream. For example, if the media asset includes any type of video,including Motion Pictures Experts Group (MPEG) video or other format,video recorded or transmitted for display on any television, computer,or other display, then the restricted image 108 may be determined asessentially any discernable element within the video. As just oneexample, the restricted image 108 may be determined as an image withinone or more frames of the video image(s).

At the operation 706, the media asset is received at an image capturedevice. For example, the media asset 102 may be received at the imagecapture device 126 b of FIG. 2B. As is apparent from the precedingdiscussion, the image capture device 126 b may be any type of, forexample, camera, digital camera, web camera (webcam) or video camera,where any of these and others may be disposed within or in associationwith one or more other devices, such as, for example, a cell phone orpersonal digital assistant (PDA).

At the operation 708, the media asset may be received at a print device.For example, the media asset 102 may be received at the print device 126a of FIG. 2A, such as when the media asset is downloaded thereto by wayof an external computer, and/or by way of a memory card inserted into(or otherwise connected to) the print device 126 a. In this way, forexample, the print device 126 a, as with the camera 126 b, may beprevented from producing and/or capturing the restricted image 108.

At the operation 710, the media asset is received at a centralcollection facility for collecting media assets. For example, asreferenced above, the processing service 208 of FIG. 2C may serve as aclearinghouse for a number of users, who may be employees of a singleemployer. In another example, the processing service 208 may be acommercial enterprise that received media assets from any number ofdisparate consumers.

FIG. 8 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3. FIG. 8 illustrates example embodiments where themodifying operation 320 may include at least one additional operation.Additional operations may include operation 802, operation 804,operation 806, operation 808, and/or operation 810.

At the operation 802, the restricted image is replaced with the modifiedimage selected from a database of replacement images that are known toinclude the at least one shared attribute. For example, the modifiedimage 110 may be selected from the replacement images memory 118 tooverlay the restricted image 108, with appropriate scaling, warping,rotating, color-matching, or any other operation required by themodification logic 114 to insert the replacement image 110.

At the operation 804, the restricted image may be modified withoutmodifying the at least one shared image attribute. For example, andsomewhat contrary to the example just given, the restricted image may bealtered without a full replacement of the image 108. For example, if thereplacement image 108 includes a public figure having brown hair, acertain style of dress, or some other distinguishing characteristic,then such a characteristic may be maintained within the modified image110. Thus, a person or other object in the restricted image 108 may beanonymized, with a minimum disruption to the media asset 102 as a whole.

At the operation 806, a presentation context of the media asset ismaintained within the modified media asset. For example, not only maythe concurrent image(s) 120 be maintained within the modified mediaasset 110, but the modified image 110 itself may be inserted withminimal or no disruption to a continuity of color, lighting, shading,clarity, or other aspects of presentation of the modified media asset.

At the operation 808, the modified image is determined to be associatedwith modified identity information that is different from identityinformation associated with the restricted image. For example, asreferred to above, it may be the case that the processing system 104 isoperable to anonymize a figure or object, e.g., a person, within therestricted image 108. By ensuring that the identity information (e.g.,name, facial features, occupation, or any other identity information)associated with the modified image 110 is different from identityinformation associated with the restricted image 108, at least oneaspect of the anonymization of the figure is provided.

At the operation 810, an identity of a human subject of the restrictedimage is obscured by replacing the human subject with a replacementhuman subject having a different identity. For example, and similarly tosome of the examples already given, a human subject in the restrictedimage 108 of FIG. 1 may be replaced, perhaps using an image from thereplacement images database 118, where the modification logic 114 isoperable to determine the identity of the human subject, perhaps inconjunction with the image restriction criteria 116 and/or therecognition logic 112.

FIG. 9 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3. FIG. 9 illustrates example embodiments where themodifying operation 320 may include at least one additional operation.Additional operations may include operation 902, operation 904,operation 906, and/or operation 908.

At the operation 902, the restricted image is modified to obtain themodified image that includes, as the at least one shared imageattribute, one or more image attributes from a group including a shape,a size, a contour, an outline, a color, a pattern, an anatomy, a figure,a frame, a form, a glyph, a symbol, a word, a feature, a facial feature,a gender, or a race. For example, the recognition logic 112 may accessthe image restriction criteria 116 to determine one or more of thesecriteria, or other criteria, to determine the restricted image 108, asreferenced above, and then the modification logic 114 may, perhaps inassociation with the replacement images 118, determine the modifiedimage 110 in which at least one of the above attributes shared betweenthe modified image 110 and the restricted image 108.

At the operation 904, the restricted image is modified to includeclothing or other covering when the restricted image is determined toinclude indecent or obscene material. For example, if the media asset102 includes a website that includes a restricted image 108 thatincludes nudity, then the recognition logic may so recognize, and themodification logic 114 may add clothing or other covering to therestricted image 108. In this way, a general appearance of the websitemay be maintained.

At the operation 906, the restricted image may be modified based onpreference information. For example, a number of types of preferenceinformation are described above, including preferences of the user whocaptured or created the media asset 102, or preferences of a humansubject of the media asset 102, or preferences of a user who is incharge of producing, storing, transmitting, or delivering the mediaasset 102. Although such preference information was described above interms of determining the restricted image 108, the operation 906 andexamples provided herein also illustrate that such preferences, andother preferences, also may be used to determine a type or extent ofmodification that is performed by, for example, the modification logic114.

At the operation 908, it is determined whether payment has been receivedfor the modifying of the restricted image. For example, the user 122 mayaccess the processing service 208 as part of a paid service in which theuser 122 obtains modification of the media asset 102 in exchange forpayment.

In this context, payment may refer generally to any type of monetarycompensation, and/or non-monetary compensation, and/or economic valueexchange. Such payment may, for example, occur between any pair ofentities and/or other group of entities. By way of example and notlimitation, a payment may include a non-monetary payment, such as acredit or coupon that may be exchanged for goods or services, a reducedor eliminated cost to a user or users for related or non-related goodsor services. In another example, a payment may include granting a partycertain rights or permissions as payment, such as information-relatedpermissions. The user also may accept cash or cash-equivalents aspayment from the provider for providing such entitlements, rights, orpermissions. Thus, by providing and/or receiving monetary ornon-monetary value, in an amount that may be designated as part of anagreement between the relevant parties, the parties may gain advantagesand benefits that are mutually acceptable to both.

FIG. 10 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3. FIG. 10 illustrates example embodiments where themodifying operation 320 may include at least one additional operation.Additional operations may include operation 1002, operation 1004,operation 1006, operation 1008, and/or operation 1010.

At the operation 1002, the restricted image is modified at an imagecapture device. For example, the restricted image 108 is modified at theprocessing system 104 within the camera 126 b of FIG. 2B. Further, atthe operation 1004, the restricted image is modified at a print device.For example, the restricted image 108 may be modified at the processingsystem 104 by the print device 126 a of FIG. 2A. Further, at theoperation 1006, the restricted image may be modified at a remoteprocessing service. For example, the restricted image 108 may bemodified at a processing system 104 of the processing service 208 ofFIG. 2C.

At the operation 1008, information regarding the restricted image may beencrypted. For example, the modification logic 114 may be operable toencrypt the media asset 102 and/or the restricted image 108, prior to,or in conjunction with, producing the modified media asset 110. Forexample, the encrypted restricted image 108 may be aggregated with themodified media asset for output, or the encrypted restricted image 108may be stored remotely from the modified media asset 110.

At the operation 1010, the restricted image is prevented from beingrendered. For example, the modification logic 114 may corruptinformation regarding the restricted image 108 such that the informationis not, or can not be, stored for later access. In this way, forexample, the anonymity of a person in the restricted image 108 may bemaintained in full confidence.

FIG. 11 illustrates alternative embodiments of the example operationalflow 300 of FIG. 3. FIG. 11 illustrates example embodiments where theproducing operation 330 may include at least one additional operation.Additional operations may include operation 1102, operation 1104, and/oroperation 1106.

At the operation 1102, a presentation of a human face is maintainedwithin the modified image when the restricted image includes arestricted human face. For example, if the restricted image 108 includesa human face of a public figure or some other individual who hasrequested some level of anonymity, then that face may be replaced orotherwise modified, perhaps using the replacement images 118, by themodification logic 114.

At the operation 1104, the modified media asset is produced as a digitalmodified media asset. For example, the modification logic 114 may beoperable to output the modified media asset 110 as a digital mediaasset.

At the operation 1106, the modified media asset is output. For example,the modified media asset 110 may be output to the user 122, who, as isapparent from the above discussion, may represent someone who hascaptured the media asset, someone who is reviewing the media asset,someone who is receiving the media asset, or anyone else who may havecause to receive the media asset.

FIG. 12 illustrates a partial view of an exemplary computer programproduct 1200 that includes a computer program 1204 for executing acomputer process on a computing device. An embodiment of the exemplarycomputer program product 1200 is provided using a signal bearing medium1202, and may include at least one of one or more instructions fordetermining a restricted image within a media asset, one or moreinstructions for modifying the restricted image to obtain a modifiedimage that includes at least one shared image attribute of therestricted image, and one or more instructions for producing a modifiedmedia asset that includes the modified image. The one or moreinstructions may be, for example, computer executable and/orlogic-implemented instructions. In one implementation, thesignal-bearing medium 1202 may include a computer-readable medium 1206.In one implementation, the signal-bearing medium 1202 may include arecordable medium 1208. In one implementation, the signal-bearing medium1202 may include a communications medium 1210.

FIG. 13 illustrates an exemplary system 1300 in which embodiments may beimplemented. The system 1300 includes a computing system environment.The system 1300 also illustrates the user 122 using a user device 1304,which is optionally shown as being in communication with a computingdevice 1302 by way of an optional coupling 1306. The optional coupling1306 may represent a local, wide-area, or peer-to-peer network, or mayrepresent a bus that is internal to a computing device (e.g., in exampleembodiments in which the computing device is contained in whole or inpart within the user device 1304. A storage medium 1308 may be anycomputer storage media.

The computing device 1302 includes an operability to receive the mediaasset 102. The computing device 1302 also includes computer executableinstructions 1310 that when executed on the computing device 1302 causesthe computing device 1302 to determine a restricted image within a mediaasset, modify the restricted image to obtain a modified image thatincludes at least one shared image attribute of the restricted image,and produce a modified media asset that includes the modified image.

As referenced above and as shown in FIG. 13, in some examples, thecomputing device 1302 may optionally be contained in whole or in partwithin the user device 1304, and may include the image-capture device(camera) 126 b or the printer 126 a. For example, the user device 1304may include a cell phone, and the computing device 1302 may be includedas part of a digital camera included within the cell phone. In anotherexample embodiment, the computing device 1302 is operable to communicatewith the user device 1304 associated with the user 122 to receive themedia asset 102 from the user 122 and to provide the modified mediaasset 106 to the user 122.

FIG. 14 illustrates an operational flow 1400 representing exampleoperations by which the user 122 obtains the modified media asset 106that includes the modified image 110. At operation 1410, a user providesa media asset to a processing system for recognition of a restrictedimage contained therein. For example, the user 122 may provide the mediaasset 102 to the processing system 104 for recognition of the restrictedimage 108 by the recognition logic 112. At operation 1420, a modifiedmedia asset is received in which the restricted image has been modifiedto include a modified image. For example, the modified media asset 106may be received in which the restricted image 108 has been modified toinclude the modified image 110.

The operation 1410 may include one or more additional operations. Forexample, the operation 1410 may include an operation 1402 in whichrecognition parameters by which the restricted image may be recognizedare specified by way of a user interface. For example, the user 122 mayset parameters of the recognition logic 112.

Also, the operation 1410 may include an operation 1404, in whichmodification parameters by which the restricted image may be modifiedare specified by way of a user interface. For example, the user 122 mayspecify parameters of the modification logic 114, by way of the userinterface 124.

The operation 1420 may include one or more operations. For example, theoperation 1420 may include an operation 1406, in which the modifiedmedia asset is received from one or more of an image capture device, aprint device, or a remote processing service. For example, the user 122may receive the modified media asset 106 by way of the print device 126a, the camera 126 b, or the remote processing system 208.

Of course, the user 122 may receive the modified media asset 106 inother ways. For example, the modified media asset 106 may be received asstored on a memory device. For example, the user may capture an audioand/or visual file using an image capture device or by way ofdownloading from a website or other location. The user may store theresulting digital file on a memory card, memory stick, CD, DVD, or otherstorage media.

FIG. 15 illustrates an operational flow 1500 representing exampleoperations that produce the modified media asset 106. After a startoperation, the operational flow 1500 moves to a determining operation1502 where an image is determined. For example, the image 108 may bedetermined to exist within the media asset 102. At the operation 1504,the image is modified to obtain an anonymized image. For example, asdescribed in various contexts above, one image may be altered or changedsuch that a subject of the image is protected from inclusion therein,yet without alerting a user in a normal or anticipated use of the imagefrom noticing the protection.

The operational flow 1500 may include additional operations. Forexample, the operational flow 1500 may include operations 1506, 1508,1510, 1512, 1514, 1516, 1518, 1520, and 1522.

At the operations 1506 and 1508, respectively, and as an alternativeembodiment of the determining operation 1502, an attribute of the imageis determined, and the attribute is evaluated against image-restrictioncriteria. For example, the recognition logic 112 may determine anattribute(s) of the media asset 102, or of the image 108 itself,including any of the numerous attributes discussed herein, or others notspecifically discussed. Then, the recognition logic 112 may evaluate theattribute against the image restriction criteria 116.

At the operation 1510, an attribute of an identity of a subject of theimage is determined. For example, a subject of the image 108 may be apublic figure, or someone else who has specified (or about whom it hasbeen specified) that any or certain images of him or herself should beanonymized. The recognition logic 112 may thus determine an attribute ofan identity of this person, including those mentioned herein such asname, occupation, physical trait, or others.

The modifying operation 1504 may include alternative embodiments, aswell. For example, at the operation 1512, a presentation context of theimage in the anonymized image is preserved. For example, the modifiedimage 110 may be presented with a same or similar clarity, resolution,contrast, color, or balance as the image 108 (as opposed to, e.g.,simply blocking out or blurring the image 108), and/or the concurrentimage(s) 120 may be maintained.

At the operation 1514, the image may be replaced with a non-specificimage to obtain the anonymized image. For example, a non-specific image,e.g., an image that is not specific to the media asset 102, and/or to asubject of the image 108, may be selected from the replacement images118.

At the operation 1516, the image may be replaced with amodified-identity image to obtain the anonymized image. For example, themodified image 110 may be associated with a subject having an identitydifferent from that of an identity of the image 108.

At the operation 1518, an identity associated with a subject of theimage may be obscured to obtain the anonymized image. For example, anidentity of the subject of the image 108 may be obscured, as opposed tothe image 108 itself being obscured in the sense of being blocked out,covered, or blurred.

At the operation 1520, at least one shared attribute of the image may bemaintained within the anonymized image. Also, at the operation 1522, atleast one or more of a shape, a size, a contour, an outline, a color, apattern, an anatomy, a figure, a frame, a form, a glyph, a symbol, aword, a feature, a facial feature, a gender, or a race of the image maybe maintained within the anonymized image. For example, any of the aboveattributes, or combinations thereof, or other attributes, may bemaintained within the anonymized image 110 with respect to the image108.

FIG. 16 illustrates a partial view of an exemplary computer programproduct 1600 that includes a computer program 1604 for executing acomputer process on a computing device. An embodiment of the exemplarycomputer program product 1600 is provided using a signal bearing medium1602, and may include at least one of one or more instructions fordetermining an image, and one or more instructions for modifying theimage to obtain an anonymized image. The one or more instructions maybe, for example, computer executable and/or logic-implementedinstructions. In one implementation, the signal-bearing medium 1602 mayinclude a computer-readable medium 1606. In one implementation, thesignal-bearing medium 1602 may include a recordable medium 1608. In oneimplementation, the signal-bearing medium 1602 may include acommunications medium 1610.

Referring to the schematic block diagram of FIG. 17, an exemplaryembodiment may include computerized apparatus 1700 having a processingunit 1702, system memory 1704, and one or more program applications1706. Access may be provided via user interface 1701. Possible datarecords may include a listing of alterable component elements 1708 of amedia work, and a listing of derivative media work versions 1710.

Media content 1712 available to the computerized apparatus 1700 mayinclude audio content 1714, video content 1716, audiovisual content1718, and animation content 1720. Such content may be received by audioacquisition module 1722, video acquisition module 1724, audiovisualacquisition module 1726, and animation acquisition module 1728. Thevarious component elements and designated aspects of the media content1712 may be manipulated and processed by management module 1730 andmarkup module 1732 in accordance with applicable criteria andauthorization procedures.

Additional separate data records 1734 illustrated in FIG. 17 may beaccessible to computerized apparatus 1700 through a communication link1733. Such additional data records 1734 may also be available via anexternal access link 1740. Pertinent informational data records for oneor more derivative versions of a composite media work may includerecords regarding alteration criteria 1736 and records regardingauthorization rights 1738. It will be understood that various storagelocations may be provided for pertinent information records related topossible alteration of the composite media work. In some instances thecomputerized apparatus 1700 may include local data records foralteration criteria 1736 a and local records for authorization rights1738 a as well as additional local data records, depending on thecircumstances.

The schematic representation of FIG. 18 illustrates various possibleembodiment features for a library collection of media works 1750 thatmay include an original version 1752 of a media work as well asderivative versions 1754. Such media works may have capability for theaddition, deletion, modification, and replacement of media elementcomponents as well as one or more designated aspects of the mediacontent, as disclosed in more detail herein.

Some media works may be provided from an original source for mediacontent 1756 via communication link 1757. In some instances a media workmay have originated elsewhere and be transferred (e.g., delivered,downloaded, etc.) as shown by arrow 1759 to an intermediate source formedia content 1758, and ultimately via communication link 1760 to beincluded in the library collection of media works 1750. Of course thelibrary collection is shown schematically as a centralized block onlyfor illustrative purposes, and can be collectively or randomly dispersedas deemed appropriate.

Organization and categorization of media content for purposes ofpossible alteration as well as implementation of such content alterationmay be done by content creators 1761, editors 1762 and the like. In manyinstances it will be necessary to have direct or indirect participationby one or more owners of primary authorizations rights 1763 regarding anexisting media work. It may also be necessary to have direct or indirectparticipation by one or more owners of secondary authorization rights1764 regarding substitute content (e.g., already incorporated, scheduledfor possible incorporation, in process of being created or selected forincorporation, etc.) for a derivative version of the media works.

For purposes of clarity, it will be understood that a “derivativeversion” as used herein is deemed to include all derived or iterativeversions of a published or unpublished work including so-called“original” or “master” versions of a media work.

As further illustrated in FIG. 18, it will be understood that there aremany possible embodiment features related to possible distributionchannels for derivative versions that incorporate content alterations orare candidates for content alterations. For example, such distributionmay be implemented by a server 1765 having one or more network links1766. Another possible distribution channel may be provided by anInternet link 1767 for a media presentation 1768 to a restrictedaudience 1769.

A further possible distribution channel may be provided by satellitetransmission 1770 of a radio or television signal 1771 to one or moretargeted devices 1772. Such targeted devices 1772 may provide furthercontrolled distribution to authorized parties 1773 as well as preventdistribution (e.g., access) to excluded parties 1774. In some instancesa stored version 1775 may be approved and appropriate for futureavailability.

A wireless link 1776 may be available in some locations for distributionto an approved recipient group 1777. A further distribution channel mayinclude cable distribution 1778 to a local media provider 1780 forre-transmittal via a narrowcast 1781 or a broadcast 1782 to potentialviewers or listeners. In some instances additional content alteration ofcomponent elements or designated aspects may be accomplished by a localmedia editor 1783 for further distribution to a targeted audience 1784.

Another possible distribution technique may be implemented by making astored media work 1785 available to a renter 1786 or a purchaser 1787 inaccordance with applicable criteria and authorization rights. Of course,other distribution channels and techniques may be implemented, and theexamples shown and described are not intended to be limiting.

Referring to the schematic block diagram of FIG. 19, other exemplaryfeatures that may be implemented in connection with shared distributionaccess to composite media works having alterable content. For example,local computer apparatus 1790 may have an access interface 1791 for auser 1792. Additional features of computer apparatus 1790 may includememory 1800, processor 1802, one or more applications 1804, media drive1806, controller 1808, and transceiver 1809.

The composite media work may already reside in the local computerapparatus 1790 or may be available via network 1810 (e.g., Internet,WAN, LAN, Peer to Peer, etc.). In some instances the composite mediawork may be partially or wholly available by loading a stored program1812.

Shared distribution (e.g., access) of the composite media work may beimplemented via wireless links 1795 to mobile unit 1793 and to hand-helddevice 1794. Other shared distribution may be accomplished viacommunication link 1797 to multi-function device 1796, and also via aseparate communication link to a designated recipient 1798. Other typesof shared distribution accessibility may be implemented depending on thecircumstances, and in some instances depending on the availablecommunication terminals approved by the owners of primary or secondaryauthorization rights for the derivative version of the composite mediawork.

The schematic block diagram of FIG. 20 illustrates a possible embodiment1820 of an exemplary scheme for composite media works capable of alteredcontent. A computerized management system 1822 may include processor1823, controller 1824, one or more applications 1826, and memory 1828.Additional modules may implement an alteration criteria complianceprocess 1830 and may maintain derivative version status records 1832.

There are many possible storage arrangements that may include but arenot limited to centralized storage media 1836, distributed storage media1837, and removable storage media 1838.

Data storage parameters 1840 may be organized with respect to anoriginal media work version 1841, a specified derivative version 1842, adistribution channel 1844, and a media format 1845. Additional possiblestorage parameters may be organized to include informational data withrespect to altered content elements or aspects 1846 and with respect toassociated real-world entities or persons 1847.

Possible informational data records may relate to a primary rights owner1850, a secondary rights owner 1852, distribution limitations 1853,media format limitations 1854, and alteration limitations 1855. Otherinformational data records may relate to group sets of componentelements and aspects 1858 for the composite media works capable ofaltered content.

Further possible data storage parameter records for some embodiments mayrelate to specified types of content changes 1860 such as the capabilityto add 1862, delete 1864, modify 1866, and replace 1868 alterablecomponent elements or designated aspects that are feasible foralteration.

As illustrated in FIG. 20, an access interface 1870 may provide acommunication link to a capture device 1872, access device 1874, andcapture/access device 1876. Additional links may be provided for analteration authorization entity 1878 as well as for interested parties1879 that may need read and/or write accessibility to the computerizedmanagement system 1822 as well as to the informational data representedby the data storage parameters 1840.

It will be understood by those skilled in the art that appropriatedistribution 1871 of various altered or alterable derivative versions ofthe composite media works may be initiated, controlled, or monitored bythe computerized management system 1822. In some instances oversight orinteraction or monitoring may be provided by external communications viathe access interface 1870.

The schematic representation of FIG. 21 illustrates an exemplaryembodiment for providing alterable content in a media work. Embodimentfeatures include video capture module 1880, computerized control unit1882 with user interface 1884, program module 1885, audio recording unit1886, and ancillary device 1889. A field of view 1890 for the videocapture module 1880 and for the audio recording unit 1886 enablesongoing capture of audiovisual content that includes audio and visualaspects of multiple objects and people.

The computerized control unit 1882 is operably coupled with the programmodule 1885 as well as the audio recording unit 1886 and video capturemodule 1880 to capture the scene depicted in FIG. 21. The computerizedcontrol unit 1882 is also operably coupled with the ancillary device1889 to identify and in some instances list alterable data content thatmay be available for subsequent alteration in accordance with applicablecriteria and authorization rights.

It will be understood that some embodiments may include possiblesupplemental video data 1878 as an additional input to video capturemodule 1880 to create a desired visual content for the composite mediawork. Similarly some embodiments may include possible supplemental audiodata 1888 as an additional input to audio recording unit 1886 to createa desired audio content for the composite media work. In some instances,some or all of such additional inputs 1878, 1888 may be identified orlisted as alterable content and therefore subject to possible futuredeletion, modification or replacement in accordance with applicablealteration criteria and applicable authorization rights.

Various examples of possible alterable content are illustrated in FIG.21. Such alterable content may include an alterable building componentelement 1891 having designated aspects such as a name “Hotel PomoResort” 1892 and a building style 1894. Additional alterable content mayinclude an alterable vehicle component element 1895 having one or moreidentifiable aspects such as an identifiable car brand 1896. Possiblesubstitute objects that may be available as a replacement for thealterable vehicle component element 1895 are shown in phantom lines, andmay include a substitute car brand 1898 and a substitute bicycle 1899.

A male character 1900 is shown as an alterable component element havingdesignated alterable aspects such as no hat 1902, long pants 1904, wristwatch 1906 and a shirt display of a name “Sunset Café” 1908. The malecharacter has a pet component element shown as a terrier breed 1910 thatmay be alterable. For example, a possible substitute pet 1912 isillustrated in phantom lines.

A female character 1915 is shown as an alterable component elementhaving designated alterable aspects such as hair style 1916, voice 1917,dressy skirt 1918, a “ZoZo” brand designer purse 1919, and a blouse logo“Pomo Beach” 1921.

It will be understood that the exemplary embodiment features ofalterable content as well as possible substitute content are notintended to be limiting, but are disclosed for purposes of illustrationonly. Many other types of alterable content and substitute content maybe incorporated in composite media works pursuant to the disclosure setforth herein.

The schematic depiction of FIG. 22 illustrates additional possibleembodiment features regarding possible alteration of content in mediaworks. For example, an editing apparatus 1930 for composite media worksmay include user interface 1932 processor 1934, controller 1936, one ormore application programs 1937, and storage media 1938. The editingapparatus 1930 may also include a data record for the alterationcriteria 1944 and a data record for the authorization rights 1946applicable to a composite media work as well as various derivativeversions thereof.

The user interface 1932 may provide accessibility to interested partiesinvolved in providing substitute content and editing derivativeversions, as well as accessibility to interested parties seekinginformation regarding compliance with alteration criteria andauthorization rights.

Additional possible features of the illustrated editing apparatus 1930may include a component selection module 1940 and an aspect selectionmodule 1942. Such selection modules 1940, 1942 may be configured toselect (e.g., identify) existing component elements or designatedaspects that are feasible for alteration, and may be further configuredto select (e.g., identify, retrieve, etc.) substitute content forconsideration and possible incorporation in a derivative version of thecomposite media work.

A possible audiovisual scene 1948 as well as one or more individualvisual frames 1949 may include alterable content that may be subject toalteration criteria and authorization rights. Such alterable content mayinclude an audio component element 1950 that includes one or moredesignated audio aspects 1951. Such alterable content may furtherinclude a video component element 1952 that includes one or moredesignated video aspects 1953. Such alterable content may additionallyinclude an audiovisual component element 1954 that includes one or moreaudiovisual aspects 1955.

Informational data may also be processed and made available by theediting apparatus 1930, including status data regarding pending contentalterations 1960, approved content alterations 1962, and finalizedderivative versions of a media work 1964.

Examples of alterable content are illustrated in FIG. 22. For example,an illustrated female character 1970 (e.g., live actress, animatedpersonage, live singing, dubbed singing, live music, synthesized music,etc.) may be identified as an alterable component element that may bereplaced by a substitute live or animated female character 1972. Adifferent type of content alteration may be a partial or hybridmodification of certain designated aspects of a musical componentelement 1974 related to such female character 1970. Possible alterabledesignated aspects may include song lyrics, background music, singingcharacter, and actual vocalist.

A further illustrated example of alterable content may be a male person1975 (e.g., self-portrayed person, live actor, animated personage, etc.)that is identified as an alterable component element that may bereplaced by a substitute male person 1977. A different type of contentalteration may be a partial or hybrid substitution of certain designatedaspects of a character component element 1979 related to such maleperson. Possible alterable designated aspects may include clothing,language accent, age, and stature.

Yet another illustrated example of alterable content may be a scenesetting component element 1984 that includes certain designatedalterable aspects. The applicable alteration criteria may alreadyrequire in some circumstances a replacement of a spruce tree 1980 with apre-determined substitute oak tree 1982. Other possible alterabledesignated aspects may include a size or shape of the spruce tree 1980as well as a size or shape of the replacement oak tree 1982.

Referring again to FIG. 22, an additional illustrated example ofalterable content may be a vehicle component element 1990 that includescertain designated alterable aspects. Such designated alterable aspectsmay be combined together to provide a basis for an optionalpre-determined substitute replacement 1994 (e.g., modified car model,travel direction and bare-headed double occupancy 1996). Alternatively,certain individual designated alterable aspects in the existing vehiclecomponent element 1998 (single occupancy, hat 1992, car model, traveldirection, occupancy, etc.) may be modified separately in accordancewith applicable alteration criteria.

Another exemplary type of alterable component element that may beincorporated in the audiovisual scene 1948 and the visual frame 1949 isreferenced as product component element 1985. Possible designatedaspects of such a product component element may include a type ofbeverage, cell phone, designer clothes, and game.

A further exemplary type of alterable component is referenced in FIG. 22as a company or trademark component 1987. Possible substitute contentpursuant to applicable alteration criteria and authorization rights mayinclude addition, deletion, modification or replacement of recognizableentity trade names as indicated in the drawing Figure (e.g., HP, Dell,AT&T, Marriott, Hilton, Nokia, Sony, Microsoft) as well as many others.This type of content alteration may also involve negotiation andagreement regarding terms and conditions included in a compensationarrangement with such recognizable entities.

The schematic representation of FIG. 23 illustrates optional embodimentfeatures for distribution possibilities regarding media works havingalterable content. For example, an original composite media work 2000may be retained in archive 2002 for future reference or use. A storedoriginal version 2004 may provide a basis for distribution of anoriginal format version 2006, and may also be transferred to editingmodule 2008.

An altered derivative version may be available from editing module 2008for distribution in format version ABC (see 2010) as well as in adifferent format version JKL (see 2012). Editing module 2008 may alsoprovide output for additional stored derivative versions 2009.

A possible media distribution channel 2015 may provide an unalteredversion 2030 to one or more targeted devices XYZ (see 2032). An editingmodule 2020 may have a communication link to media distribution channel2015, and process the original composite media work 2000 in order toprovide a distributed altered version 2034 as well as a stored alteredversion 2022. Additional distribution of the stored altered version 2022may be accomplished with storage media delivery 2024, wired transfer2026, and wireless transmission 2028.

An alternative distribution channel 2036 may provide an additionalcommunication link for transferring a version of the original compositemedia work 2000 to a targeted audience QRS (see 2038).

It will be understood that the various altered derivative versions,media formats, and distribution channels as depicted in FIG. 23 may besubject to limitations and compensation requirements pursuant toapplicable alteration criteria as well as to applicable authorizationrights.

The tabular depiction of FIG. 24 illustrates an exemplary embodiment forfeasible content alterations 2040. Possible alterable component elements2042 may involve music 2046, setting 2050, hero 2054, heroine 2058, andvillain 2062. Additional possible alterable component elements 2042 mayinvolve clothing 2066, vehicle 2070, company 2074, and animal 2078.Further types of component elements that may be alterable may includefood 2082, product 2086, brand 2090, and dialogue 2094.

It will be understood that each composite media work may include astandardized type of alterable component elements and a related group ofdesignated alterable aspects. However in many instances the type ofalterable component elements and related group of designated alterableaspects may be customized for a particular media work or group of mediaworks. The examples of alterable content disclosed in FIG. 23 andelsewhere herein are therefore not intended to be limiting, but areprovided by way of example only.

As shown in the tabular depiction 2044 of FIG. 24, some exemplarydesignated alterable aspects that may be included within an alterablemusic component element 2046 are song lyrics, background music,vocalist, and instruments (see 2048). Other exemplary designatedalterable aspects that may be included within an alterable settingcomponent element 2050 are beach, apartment, hotel, urban, airport,college, and store (see 2052).

Some possible exemplary designated alterable aspects that may beincluded within an alterable hero component element 2054 are age,stature, hair style, ethnic group, voice accent, and affluence (see2056). Other exemplary designated alterable aspects that may be includedwithin an alterable heroine component element 2058 are age, personality,jewelry, family status, career, and hobby (see 2060). Further exemplarydesignated alterable aspects that may be included within an alterablevillain component element 2062 are voice, weapon, addiction, job, scars,tattoos, and profanity (see 2064).

Some exemplary designated alterable aspects that may be included withinan alterable clothing component element 2066 are 1920s era, expensive,stylish, gaudy, military, athletic, and hats (see 2068). Other exemplarydesignated alterable aspects that may be included within an alterablevehicle component element 2070 are airplane, motorcycle, limousine,train, model T car, and sailboat (see 2072).

As further shown in FIG. 24, some exemplary designated alterable aspectsthat may be included within an alterable company component element 2074are Western Union, Barnum & Bailey, Union Pacific, and Ford Motor (see2076). Other exemplary designated alterable aspects that may be includedwithin an alterable animal component element 2078 are collie dog,Siamese cat, parakeet, race horse, and walrus (see 2080).

Some additional exemplary designated alterable aspects that may beincluded within an alterable food component element 2082 are soup, fish& chips, sausage, plum pudding and sauerkraut (see 2084). Furtherexemplary designated alterable aspects that may be included within analterable product component element 2086 are telephone, radio, piano,pistol, magazines, and newspaper (see 2088).

Other exemplary designated alterable aspects that may be included withinan alterable brand component element 2090 are Sears Roebuck, RCA,Westinghouse, GE, PanAm, and Kodak (see 2092). Additional exemplarydesignated alterable aspects that may be included within an alterabledialogue component element 2094 are U.S. English, German, cockneyaccent, southern drawl, and slang (see 2096).

It will be understood that the various informational data of the typedepicted in FIG. 24 may be maintained in various centralized anddispersed locations for accessibility, status review, management andediting of derivative versions of composite media works with alterableor altered content.

The schematic representation of FIG. 25 shows exemplary types of datarecords for alteration criteria 2100. For example, certain data recordsin some embodiments may include a type of derivative version 2102, typeof media format 2104, type of distribution channel 2106, and otherderivative versions 2108. Additional possible data record types mayinclude a listing of interested parties 2110 that may request or requireaccess to such data records for alteration criteria 2100.

Further possible data records for alteration criteria 2100 in someembodiments may include a listing of alterable component elements 2112including but not limited to verbal element 2114, text element 2116,image element 2118, object element 2120, music element 2122, and relatedset of element 2124. Other possible data record types may include alisting of alterable designated aspects 2132 including but not limitedto video 2134, audio 2136, audiovisual 2138, animation 2140 and relatedset of aspects 2141.

Some embodiments may include data records regarding various associatedreal-world entities 2142 for related types of objects depicted in acomposite media work capable of alterable content. Specific categoriesof data records for associated real-world entities 2142 may includeentity status 2144, relevant entity communications 2146, one or moreentity-related elements 2148, and one or more entity-related aspects2150.

Some embodiments may include data records regarding various associatedreal-world persons 2152 for related types of objects depicted in acomposite media work capable of alterable content. Specific categoriesof data records for associated real-world persons 2152 may includeperson status 2154, relevant person communications 2156, one or moreperson-related elements 2158, and one or more person-related aspects2160.

Additional types of possible data records may include alterationapproval techniques 2162 for substituted content. Related categories ofdata records may include primary authorization rights 2164 andinformation regarding an owner 2165 of such primary authorizationrights. Other related categories of data records may include secondaryauthorization rights 2166 and information regarding an owner 2167 ofsuch secondary authorization rights. A further related category of datarecords may include applicable terms and provisions 2168 regardingprimary and secondary authorization rights 2164, 2166.

Other possible types of data records for alteration criteria 2100 mayrelate to alteration limitations 2172. Particular categories of datarecords may include pre-approved parameters 2174, forbidden content2176, and restricted content 2178.

It will be understood that the various informational data of the typedepicted in FIG. 25 may be maintained in various centralized anddispersed locations for accessibility, status review, management andediting of derivative versions of composite media works with alterableor altered content.

It will be further understood that some data record categories in theillustrated embodiments herein may not be necessary in somecircumstances, and in some instances additional data record categoriesmay be deemed to be helpful. The need for such data record flexibilityis contemplated and the exemplary data file names and categoriesdisclosed herein are not intended to be limiting.

Referring to embodiment features of FIG. 26, an exemplary tabularrepresentation of data records for authorization rights 2180 mayincludes a listing of alterable elements 2190 and alterable aspects 2192for a particular derivative version of a composite media work capable ofcontent alteration. Such data records for authorization rights 2180 mayfurther include specified data records regarding type of derivativeversion 2182, type of media form 2183, type of distribution channel2184, and other derivative versions 2185.

Additional data records may provide informational data regarding anassociated real-world entity 2186 for related alterable objects, andalso regarding an associated real-world person 2187 for relatedalterable objects.

It will be understood that informational data regarding ownership ofprimary original content rights 2193 may involve related informationaldata of applicable provisions for original content rights 2194.Similarly informational data regarding ownership of secondarysubstituted content rights 2196 may involve different informational dataof applicable provisions for substituted content rights 2198.

In some embodiments the ownership status and the related applicableprovisions may vary with respect to different types or categories ofalterable content. For example, separate informational listingsregarding ownership rights and their related provisions (e.g., term,conditions, compensation, limitations, authorization procedure, contactagent, etc.) may be separately maintained for individually identifiablealterable component elements including but not limited to a person orcharacter 2202, an actor or actress 2204, an object or item 2206, and aproduct category 2208.

As a further example, separate informational listings regardingownership rights and their related provisions (e.g., term, conditions,compensation, limitations, authorization procedure, contact agent, etc.)may be maintained for individually identifiable alterable aspectsincluding but not limited to video 2210, audio 2212, audiovisual 2214,animation 2216, and set of related aspects 2218.

It will be understood that the various informational data of the typedepicted in FIG. 26 may be maintained in various centralized anddispersed locations for accessibility, status review, management andediting of derivative versions of composite media works with alterableor altered content.

It will be understood from the exemplary embodiments disclosed hereinthat various system implementations may include combined or separatelistings of alterable component elements and alterable designatedaspects feasible for alteration. Other possible data listings mayinclude a further listing of the one or more of the following type ofpossible content alterations: related set of designated aspects, relatedset of alterable components, identical objects, same object in differentscenes, and same object in different settings. A further possiblelisting may include one or more of the following type of possiblecontent alterations: textual, verbal, visual, image, audio, musical, andanimation.

Some system embodiments may include a data record that includesinformational data regarding a specified derivative version of thecomposite media work, wherein the specified derivative version includescapability for incorporating substituted content. A further system datarecord may include informational data to identify a specified derivativeversion incorporating previously altered content; and another systemdata record may include informational data to identify a specifiedderivative version having capability to incorporate future substitutedcontent.

A further possible system embodiment feature may include a managementmodule to coordinate compliance with the criteria for possible contentalteration. Other possible system embodiment features may includefurther data records that identify one or more of the following:alteration limitation applicable to a derivative version of thecomposite media work; media format limitation applicable to a derivativeversion of the composite work; distribution limitation applicable to aderivative version of the composite work; a group or set of relatedcomponent elements capable of alteration; and a group or set ofdesignated aspects capable of alteration.

Further possible system embodiment features may include a further datarecord that identifies an entity, or a person, associated withsubstituted content incorporated in a derivative version of thecomposite media work.

Content alteration of different types of media works may involve varioustypes of procedural guidelines and consent requirements regarding thesubstituted content as well respecting its integration into a compositemedia work. In some instances compliance with alteration criteria mayconstitute sufficient approval to proceed with a content alteration of acomposite media work. Under some circumstances there may be multipleapprovals required that may involve both compliance with alterationcriteria as well as consent by an owner of primary authorization rights.In other instances it may be possible to merely obtain such consent byan owner of primary authorization rights without having to comply withadditional alteration criteria. It will be understood that features ofthe exemplary embodiments disclosed herein may be adapted forimplementation in existing media works as well as in newly created mediaworks.

Some system embodiments may include a listing of alterable content thatis subject to authorization rights. In some instances an exemplaryimplementation may include a further listing of the one or more of thefollowing type of alterable content subject to the authorization rights:related set of designated aspects, related set of alterable components,identical objects, same object in different scenes, and same object indifferent settings. Another possible system feature may include afurther listing of the one or more of the following type of alterablecontent subject to the authorization rights: textual, verbal, visual,image, audio, musical, and animation.

Additional exemplary features of a system embodiment may include a datarecord that includes authorization rights applicable to one or more ofthe following targeted categories for the composite media work:geographic distribution, distribution channel, audience, time period,and demographic distribution. Other exemplary system features mayinclude a data record that includes authorization rights regardingpossible content alteration of one or more of the following type ofcontent associated with a real-world entity: brand, trademark, servicemark, copyrighted work, name, company name, identity, symbol, commercialsymbol, icon, logotype, trade logo, trade dress, packaging, label,emblem, insignia, acronym, abbreviation, certification, slogan, jingle,animation, animated character, copyrighted item, and personage.

Further exemplary system enhancements may include a data record thatincludes authorization rights regarding possible content alteration ofone or more of the following type of content associated with areal-world person: name, face, personal characteristics, identity,residence, title, achievement, rank, medal, badge, award, identificationfeatures, biometric attribute, photographic image, voice recording,accent, dialect, recognizable personality trait, gesture, demeanor,mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry,piercing, avatar, setting, item possession, and property ownership.

Another exemplary system embodiment may include a management module tocoordinate compliance with the authorization rights. Other possibleembodiments may include an additional data record of secondaryauthorization rights applicable to substitute content for the compositemedia work. Some related system data records may include secondaryauthorization rights applicable to a substitute component element or asubstitute designated aspect incorporated as a content alteration in thecomposite media work.

The high level flow chart of FIG. 27 illustrates an embodiment 2320 thatprovides a classification method for elements incorporated in acomposite media work (block 2322), including establishing criteria forpossible content alteration of one or more component elements of thecomposite media work (block 2322), wherein the one or more componentelements include a designated aspect that is feasible for alteration(block 2324); and making such criteria accessible to an interested party(block 2328).

Referring to another process embodiment 2330 illustrated in the detailedflow chart of FIG. 28, exemplary features may include previouslydescribed process components 2322, 2324, 2326, 2328 in combination withestablishing the criteria for one or more of the following types ofpossible content alteration of the designated aspect: addition,deletion, modification, and replacement (block 2331).

Some implementations may also include establishing the criteria foraddition or deletion or modification or replacement of one or moredesignated aspects associated with a real-world entity (block 2332), orassociated with a real-world person (block 2333). A further possibleimplementation provides one or more of the following type of approvaltechniques for obtaining compliance with the criteria: programmed,pre-authorization, delegated agent, derivative version review,substitute content review, alteration review, summary characterization,substitute content rating, and aggregate content rating (block 2338).

Other possible process enhancements may include establishing criteriaregarding content alteration applicable to one or more of the followingtype of derivative versions of the composite media work: original,derived, archived, stored, master, edited, combined, mixed, merged,integrated, dubbed, captioned, subtitled, expurgated, uncut, preview,pre-release, final, special edition, animated, freeze frame, sequentialstill, translated, targeted, restricted access, promotional, sponsored,subsidized, contracted release, and specified purpose (block 2336).

Additional exemplary features may include establishing criteriaregarding content alteration applicable to one or more of the followingtype of media formats for the composite media work: analog, digital,VHS, CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray, MPEG, MP3, reformatted,data compression, and streaming format (block 2337).

Referring to the exemplary embodiment features 2340 of FIG. 29,previously described process features 2322, 2324, 2326 are illustratedalong with additional possible enhancements regarding criteria forpossible content alterations. For example, some process embodiments mayinclude establishing criteria regarding content alteration applicable toa composite media work for one or more of the following type ofdistribution channels: fund-raising, non-profit, theater, airplaneviewing, Internet, network, television, cable, satellite, wireless,broadcast, narrowcast, download, pay-per-view, rental, lease, sale,domestic distribution, foreign distribution, exclusive distribution,non-exclusive distribution, shared, streamed, concurrent, foreignlanguage, infomercial, live, real-time, delayed, and on-demand (block2347).

A further enhancement feature may include establishing criteriaapplicable to possible content alteration of one or more designatedaspects that are associated with a real-world entity (block 2342).Related possible enhancements may establish criteria regarding possiblecontent alteration of one or more of the following type of designatedaspects associated with the real-world entity: brand, trademark, servicemark, copyrighted work, name, company name, identity, symbol, commercialsymbol, icon, logotype, trade logo, trade dress, packaging, label,emblem, insignia, acronym, abbreviation, certification, slogan, jingle,animation, animated character, copyrighted item, and personage (block2343).

Another exemplary implementation may establish establishing criteriaregarding possible content alteration of one or more of the followingtype of designated aspects associated with the real-world entity:livery, color scheme, dress, fabric, jewelry, pattern, design,sculpture, artistic work, musical work, composition, publication,document, event, exhibit, performance, person, animal, mascot,character, and avatar (block 2344). Further possible features mayinclude establishing criteria regarding possible content alteration ofone or more of the following type of designated aspects associated withthe real-world entity: product, service, invention, accessory, vehicle,place, address, location, store, building, school, university, hospital,church, club, group, organization, and business (block 2346).

Referring to additional embodiment features 2350 illustrated in FIG. 30,previously described process components 2322, 2324, 2326 2342 aredepicted along with another exemplary process feature establishingcriteria regarding possible content alteration of one or more designatedaspects in response to a relevant communication from the real-worldenterprise (block 2352).

Further exemplary process features may include establishing criteriaregarding possible content alteration of one or more designated aspectsassociated with the real-world entity having one or more of thefollowing characteristics: lost, dissolved, bankrupt, insolvent,defunct, non-operative, disqualified, in default of obligation, statuschange, defective right, relinquished right, faulty claim, non-renewalof prerogative, and expired authorization (block 2354).

The flow chart of FIG. 30 also depicts additional exemplary enhancementsrelated to establishing criteria applicable to possible contentalteration of one or more designated aspects that are associated with areal-world person (block 2355). An additional possible enhancement mayinclude establishing criteria regarding possible content alteration ofone or more of the following type of designated aspects associated withthe real-world person: name, face, personal characteristics, identity,residence, title, achievement, rank, medal, badge, award, identificationfeatures, biometric attribute, photographic image, voice recording,accent, dialect, recognizable personality trait, gesture, demeanor,mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry,piercing, avatar, setting, item possession, and property ownership(block 2356).

Further possible related features may include establishing criteriaregarding content alteration of one or more designated aspects in theevent the real-world person has died or retired or otherwise changedstatus (block 2357), and establishing criteria regarding contentalteration of one or more designated aspects in response to a relevantcommunication from the real-world person (block 2358).

The detailed flow chart of FIG. 31 illustrates exemplary embodimentfeatures 2360 that include previously described process features 2322,2324, 2326 along with establishing criteria regarding one or more of thefollowing specified portions of the composite media work having suchdesignated aspect feasible for alteration: frame, scene, setting,building, house, office, store, room, vehicle, car, boat, train, plane,street, town, and country (block 2362).

Additional process enhancements may include establishing criteriaregarding one or more of the following specified portions of thecomposite media work having such designated aspect feasible foralteration: landscape, vegetation, packaging, labeling, arrangement,item display, items depicted, signage, informational sign, directionalsign, seasonal setting, temporal setting, light intensity, directionallighting, shadow, character statement, and compass orientation (block2361).

Other exemplary enhancements depicted include establishing criteriabased on a targeted geographic distribution of the composite media work(block 2364), or a targeted distribution channel for the composite mediawork (block 2366), or a targeted audience for the composite media work(block 2368).

FIG. 31 further illustrates possible process features that establish thecriteria regarding content alteration of one or more types of acomponent element of the composite media work (block 2371). Suchexemplary types of content alteration of a component element may includecontent alteration of a textual component (block 2372), a verbalcomponent (block 2373), an audio component (block 2374), a musicalcomponent (block 2375), a visual component (block 2376), an imagecomponent (block 2377) or an animation component (block 2378), as wellas various combinations of such components.

Referring to the illustrated embodiment features 2380 of FIG. 32,previously described component features 2322, 2324, 2326 are combinedwith possible enhancements that include establishing criteria regardingcontent alteration of one or more of the following: related set ofdesignated aspects, related set of designated components, identicalobjects, same object in different scenes, and same object in differentsettings (block 2381).

Additional possible implementation features may relate to establishingalteration limitations applicable to the composite media work (block2392). For example, some exemplary features may include providing alisting of one or more of the following type of objectionable alterationparameters: substitute component element, substitute designated aspect,substitution process, alternate media format, and alternate distributionchannel (block 2396). Additional exemplary features may includeforbidding or restricting alteration of one or more of following type ofcomponent elements: plot, story, animation, text, narration, dialog,color, actor, character, clothing, product, sound, music, musicallyrics, product, object, item, title, and credits (block 2398).

Additional possible implement features may include providing a listingof one or more of the following type of pre-approved alterationparameters: substitute component element, substitute designated aspect,substitution process, alternate media format, and alternate distributionchannel (block 2394).

FIG. 32 further illustrates additional possible features related tocriteria for possible alteration of one or more component elements ofthe composite media work. For example, in some instances an exemplaryprocess feature may establishing one or more of the following type ofcriteria: automatic, contingent, negotiable, tentative, recommended,required, and compensation (block 2382). Other exemplary processfeatures may establish the criteria based at least in part on a targeteddistribution time period for the composite media work (block 2384), ormay establish the criteria based at least in part on a targeteddemographic distribution of the composite media work (block 2386).

The detailed embodiment features 2400 of FIG. 33 include previouslydescribed process components 2322, 2324, 2326, 2328, 2392 along withpossible process features establishing exemplary criteria. For example,an exemplary feature may include approving possible alteration of one ormore of following type of component elements: plot, story, animation,text, narration, dialog, color, actor, character, clothing, product,sound, music, musical lyrics, product, object, item, title, and credits(block 2402).

Additional exemplary enhancements regarding the establishment ofalteration limitations may include forbidding or restricting asubstitute component element that includes one or more of following:profanity, violence, murder, death, disfigurement, sexual behavior,nudity, ethnic slur, criminal activity, drug usage, illegal symbol,proprietary material, discriminatory depiction, defamation, slander,disparagement, dissenting material, specified behavior, specifiedobject, specified item, specified depiction, and specified symbol (block2393).

Further possible implementation features relating to accessibility ofthe criteria to an interested party may include providing accessibilityto such criteria via one or more of the following: website, emailrequest, database, telephonic request, postal mail request, storedmessage, publication, and announcement (block 2411). Other relatedimplementation possibilities may include providing accessibility to suchcriteria via a hyperlink incorporated in a derivative version of thecomposite media work (block 2412), and providing accessibility to suchcriteria via a hyperlink incorporated in a website associated with thecomposite media work (block 2414).

Other exemplary process features may include maintaining a record ofinformational data regarding the criteria for possible contentalteration (block 2404), and making the record of informational dataaccessible to one or more interested parties (block 2406). A furtherpossible enhancement may include maintaining a record of authorizationrights applicable to original content of the composite media work or tosubstituted content incorporated in the composite media work (block2408).

It will be understood by those skilled in the art that the variouscomponents and elements disclosed in the block diagrams herein as wellas the various steps and sub-steps disclosed in the flow charts hereinmay be incorporated together in different claimed combinations in orderto enhance possible benefits and advantages.

It is to be further understood that various aspects of the methods andprocesses disclosed in FIGS. 3-11, 14-15, 27-33, 36-42, 45-54, 57-66 andFIGS. 69-75 can be incorporated in one or more different types ofcomputer program products with a carrier medium having programinstructions encoded thereon. Some exemplary computer program productsmay be implemented in storage carrier media having program instructionsencoded thereon. In some instances exemplary computer program productsmay be implemented in communication carrier media having programinstructions encoded thereon.

The flow chart of FIG. 34 illustrates an embodiment 2420 that provides acomputer program product having one or more computer programs withinstructions for executing a process (block 2421). Such an exemplaryprocess may include providing criteria for possible content alterationof one or more component elements of a composite media work (block2422), identifying a component element that includes a designated aspectfeasible for alteration (block 2424), and facilitating access to suchcriteria (block 2426). Further possible features may include providingsignal-bearing storage media for encoding instructions for executingsuch an exemplary process (block 2427); and providing signal-bearingcommunication media for encoding instructions for executing such anexemplary process (block 2428).

Additional possible computer program product features may includeproviding criteria that identifies one or more of the following type oftargeted categories for a derivative version of the composite media workwherein the derivative version includes capability for incorporatingsubstituted content: geographic distribution, distribution channel,audience, recipient group, targeted device, time period, and demographicdistribution.

A further possible computer program process feature may includeproviding criteria that identifies one or more of the following type oflimitations for a derivative version of the composite media work whereinthe derivative version includes capability for incorporating substitutedcontent: distribution, media format, pre-approved alteration parameter,objectionable alteration, restricted alteration, and forbiddenalteration.

Another possible process feature that may be incorporated in a computerprogram product includes maintaining a record of criteria regardingpossible content alteration, wherein the record of criteria thatincludes forbidding or restricting a substitute component element thatincludes one or more of following: profanity, violence, murder, death,disfigurement, sexual behavior, nudity, ethnic slur, criminal activity,drug usage, illegal symbol, proprietary material, discriminatorydepiction, defamation, slander, disparagement, dissenting material,specified behavior, specified object, specified item, specifieddepiction, and specified symbol.

Additional exemplary process features that may be incorporated in acomputer program product include providing criteria for possible contentalteration of a group set of related component elements or designatedaspects capable of alteration.

Of course various other process aspects disclosed herein may also beincorporated into one or more computer program products, depending onthe circumstances.

The flow chart of FIG. 35 illustrates another embodiment 2430 for acomputer program product including media for encoding instructions toexecute a process (block 2432). Such an exemplary process may includeproviding a classification method for alterable component elementsincorporated in a composite media work (block 2433); maintaining arecord of criteria regarding possible content alteration of one or moreof the alterable component elements, which record identifies adesignated aspect of the one or more alterable component elements thatis feasible for alteration (block 2434); and making such criteriaaccessible to an interested party (block 2435).

Additional possible features may include signal-bearing storage mediafor encoding the instructions to execute the process (block 2436), andsignal-bearing communication media for encoding the instructions toexecute the process (block 2437).

Other possible process features for incorporation in a computer programproduct may include maintaining a record of criteria applicable to oneor more of the following type of possible content alteration: textual,verbal, visual, image, audio, musical, and animation. Additionalexemplary process features for computer program embodiments may includemaintaining a record of criteria applicable to one or more of thefollowing type of alterable component elements: music, setting, hero,heroine, villain, clothing, vehicle, company, animals, food, product,brand, and dialogue.

Exemplary computer program instructions may also implement a processthat includes maintaining a record of criteria applicable to possiblecontent alteration of one or more of the following: related set ofdesignated aspects, related set of alterable components, identicalobjects, same object in different scenes, and same object in differentsettings.

As a further example of process components that may be incorporated in acomputer program product, such a process component may provide aclassification system that identifies the following categories ofalterable content incorporated in the composite media work: brand,trademark, service mark, copyrighted work, name, company name, identity,symbol, commercial symbol, icon, logotype, trade logo, trade dress,packaging, label, emblem, insignia, acronym, abbreviation,certification, slogan, jingle, animation, animated character,copyrighted item, and personage.

A further exemplary process feature for possible incorporation in acomputer program product may include maintaining a record of criteriafor addition or deletion or modification or replacement of an alterablecomponent element or a designated aspect which are associated with areal-world entity, or in some instances which are associated with areal-world person.

Other possible computer program processes may include providing aclassification system that identifies the following type of alterablecontent associated with a real-world entity: livery, color scheme,dress, fabric, jewelry, pattern, design, sculpture, artistic work,musical work, composition, publication, document, event, exhibit,performance, person, animal, mascot, character, and avatar. Additionalprogram process features may identify the following type of alterablecontent associated with a real-world entity: product, service,invention, accessory, vehicle, place, address, location, store,building, school, university, hospital, church, club, group,organization, and business.

Some computer program embodiments may include a classification methodthat identifies the following type of alterable content associated witha real-world person: name, face, personal characteristics, identity,residence, title, achievement, rank, medal, badge, award, identificationfeatures, biometric attribute, photographic image, voice recording,accent, dialect, recognizable personality trait, gesture, demeanor,mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry,piercing, avatar, setting, item possession, and property ownership.

In some computer program product embodiments, process instructions mayfacilitate accessibility to alteration criteria via one or more of thefollowing: website, email request, database, telephonic request, postalmail request, stored message, publication, and announcement.

Referring to the high level flow chart of FIG. 36, an exemplary processembodiment 2500 may include providing a content substitution method formedia works (block 2501), confirming that a composite media workincludes one or more identifiable component elements having a designatedaspect that is feasible for possible alteration (block 2502), andmaintaining a record of primary authorization rights applicable to acontent alteration of such designated aspect (block 2503).

FIG. 37 is a more detailed flow chart illustrating exemplary embodimentfeatures 2510 that include previously described process components 2501,2502, 2503 along with maintaining an additional record of secondaryauthorization rights applicable to substituted content (block 2511). Arelated feature may include providing substituted content that includesa substitute component element or a substitute designated aspectincorporated as a content alteration in the composite media work (block2512).

Another possible implementation feature may include maintaininginformational data regarding the primary authorization rights applicableto one or more of the following type of derivative versions of thecomposite media work: original, derived, archived, stored, master,edited, combined, mixed, merged, integrated, dubbed, captioned,subtitled, expurgated, uncut, preview, pre-release, final, specialedition, animated, freeze frame, sequential still, translated, targeted,restricted access, promotional, sponsored, subsidized, contractedrelease, and specified purpose (block 2516).

Further exemplary process features may include maintaining informationaldata regarding the primary authorization rights applicable to one ormore of the following type of media content formats of the compositemedia work: analog, digital, VHS, CD, VCD, SVCD, DVD, HD, HD DVD,Blu-ray, MPEG, MP3, reformatted, data compression, and streaming format(block 2517). Additional exemplary enhancements may include maintaininginformational data regarding one or more of the following type ofprimary authorization rights: contractual, proprietary, copyright,patent, trademark, exclusive, non-exclusive, license, consent,governmental, judicial, third party restriction, transfer, exchange,conditional, and jurisdictional (block 2519).

Another possible process component may include maintaining informationaldata regarding primary authorization rights applicable to one or more ofthe following type of distribution channels for the composite mediawork: fund-raising, non-profit, theater, airplane viewing, Internet,network, television, cable, satellite, wireless, broadcast, narrowcast,download, pay-per-view, rental, lease, sale, domestic distribution,foreign distribution, exclusive distribution, non-exclusivedistribution, shared, streamed, concurrent, foreign language,infomercial, live, real-time, delayed, and on-demand (block 2518).

Referring to FIG. 38, an exemplary embodiment 2520 is depicted thatincludes previously described process components 2501, 2502, 2503 incombination with maintaining informational data regarding one or more ofthe following type of person or entity having primary authorizationrights: creator, writer, editor, animator, producer, composer, arranger,performer, actor, distributor, agent, investor, sponsor, inventor,animator, depicted person, depicted entity, programmer, copyright owner,subscriber, membership group, and individual group member (block 2521).

Other possible process features relate to maintaining authorization dataapplicable to content alteration of one or more designated aspects thatare associated with a real-world entity (block 2504). For example, someimplementation features may include maintaining authorization dataapplicable to adding or deleting or modifying or replacing one or moredesignated aspects that are associated with the real-world entity (block2522).

Additional possible enhancements may include maintaining specifiedauthorization data applicable to content alteration of one or more ofthe following type of designated aspects associated with the real-worldentity: brand, trademark, service mark, name, company name, identity,symbol, commercial symbol, icon, logotype, trade logo, trade dress,packaging, label, emblem, insignia, acronym, abbreviation,certification, slogan, jingle, animation, animated character, andpersonage (block 2523).

Further possible process features illustrated in FIG. 38 may includemaintaining specified authorization data applicable to contentalteration of one or more of the following type of designated aspectsassociated with the real-world entity: livery, color scheme, dress,fabric, jewelry, pattern, design, sculpture, artistic work, musicalwork, composition, publication, document, event, exhibit, performance,person, animal, mascot, character, and avatar (block 2524).

The illustrated embodiment features 2530 of FIG. 39 depict previouslydescribed process components 2501, 2502, 2503, 2504 along withmaintaining specified authorization data applicable to contentalteration of one or more of the following type of designated aspectsassociated with the real-world entity: product, service, invention,accessory, vehicle, place, address, location, store, building, school,university, hospital, church, club, group, organization, and business(block 2531).

Another possible process feature may include maintaining specifiedauthorization data applicable to content alteration of one or moredesignated aspects associated with the real-world entity having one ormore of the following characteristics: lost, dissolved, bankrupt,insolvent, defunct, non-operative, disqualified, in default ofobligation, status change, defective right, relinquished right, faultyclaim, non-renewal of prerogative, and expired authorization (block2532). Additional possible enhancements may include maintainingspecified authorization data regarding possible content alteration ofone or more designated aspects in response to a relevant communicationfrom the real-world entity (block 2533).

As further illustrated in FIG. 39, some embodiments may includeidentifying a person or group or entity required to approve alterationof the one or more component elements or alteration of the designatedaspect (block 2536). Other possible process features may includeproviding one or more of the following type of approval techniques forobtaining consent from a person or group or entity having primaryauthorization rights: programmed, pre-authorization, delegated agent,derivative version review, substitute content review, alteration review,summary characterization, substitute content rating, and aggregatecontent rating (block 2537).

The detailed flow chart of FIG. 40 depicts various illustratedembodiment features 2540 including previously described processcomponents 2501, 2502, 2503 along with maintaining particularauthorization data applicable to content alteration of one or moredesignated aspects that are associated with a real-world person (block2505). Some related possible implementation features may includemaintaining particular authorization data applicable to adding ordeleting or modifying or replacing one or more designated aspects thatare associated with the real-world person (block 2541).

Another exemplary process feature may include maintaining the particularauthorization data regarding content alteration of one or more of thefollowing type of designated aspects associated with the real-worldperson: name, face, personal characteristics, identity, residence,title, achievement, rank, medal, badge, award, identification features,biometric attribute, photographic image, voice recording, accent,dialect, recognizable personality trait, gesture, demeanor, mannerism,appearance, clothing, hairstyle, tattoo, accessory, jewelry, piercing,avatar, setting, item possession, and property ownership (block 2542).

Further possible enhancements may include maintaining the particularauthorization regarding content alteration of one or more designatedaspects in the event the real-world person has died or retired orotherwise changed status (block 2543), and maintaining the particularauthorization regarding content alteration of one or more designatedaspects in response to a relevant communication from the real-worldperson (block 2544).

Additional possible implementation features may include maintainingauthorization data regarding content alteration for one or more of thefollowing specified portions of the composite work: landscape,vegetation, packaging, labeling, arrangement, item display, itemsdepicted, signage, informational sign, directional sign, seasonalsetting, temporal setting, light intensity, directional lighting,shadow, character statement, and compass orientation (block 2546).

Referring to the illustrated embodiment features 2550 of FIG. 41,previously described process components 2501, 2502, 2503 are depicted incombination with maintaining authorization data regarding contentalteration for one or more of the following specified portions of thecomposite work: frame, scene, setting, building, house, office, store,room, vehicle, car, boat, train, plane, street, town, and country (block2551).

Another possible enhancement may include maintaining a record ofspecified primary authorization rights applicable to a particular personor character portrayed in the composite media work (block 2553). Arelated exemplary enhancement may include maintaining the record ofspecified primary authorization rights applicable to a particular actoror actress appearing in the composite media work (block 2554)

Additional exemplary process features may include maintaining the recordof specified primary authorization rights applicable to a particularobject or item depicted in the composite media work (block 2556).Related exemplary features may include maintaining the record ofspecified primary authorization rights applicable to a particularcategory of products depicted in the composite media work (block 2557).

A further possible feature may include maintaining the record ofspecified primary authorization rights regarding content alteration ofone or more of the following component elements of the composite mediawork: plot, story, animation, text, narration, dialog, color, actor,character, clothing, product, sound, music, musical lyrics, product,object, item, title, and credits (block 2558).

FIG. 42 illustrates various process embodiment features 2560 includingpreviously depicted process components 2501, 2502, 2503 along withmaintaining particular authorization data applicable to one or more ofthe following targeted categories for the composite media work:geographic distribution, distribution channel, audience, time period,and demographic distribution (block 2561). Other possible enhancementsmay include maintaining particular authorization data applicable to oneor more of the following type of component elements: textual, verbal,visual, image, audio, musical, and animation (block 2562).

Additional implementation features may include maintaining particularauthorization data applicable to content alteration of one or more ofthe following: related set of designated aspects, related set ofdesignated components, identical objects same object in differentscenes, and same object in different settings (block 2563). Furtherpossible features may include providing a record of informational datawith respect to pending content alterations awaiting consent from aperson or group or entity having primary authorization rights (block2566), and providing a record of informational data with respect toapproved content alterations of the composite media work (block 2567).

Referring to FIG. 43, another exemplary embodiment 2570 may provide acomputer program product including media for encoding instructions toexecute a process (block 2571). Such a process may include providingaccess to informational data regarding a designated composite media work(block 2572); facilitating identification of one or more componentelements incorporated in the designated composite media work, whereinsuch component element includes a designated aspect that is feasible forpossible alteration (block 2573); and maintaining a record of primaryauthorization rights applicable to a content alteration of the componentelement or the designated aspect (block 2574).

Related possible features may include providing signal-bearing storagemedia for encoding the instructions for executing the process (block2576), and providing signal-bearing communication media for encoding theinstructions for executing the process (block 2577).

Further possible process features that may be incorporated in a programproduct embodiment include maintaining a record of primary authorizationrights for addition or deletion or modification or replacement of analterable component element or a designated aspect which are associatedwith a real-world entity, or in some instances which are associated witha real-world person.

Another exemplary feature of a program product embodiment may includemaintaining specified authorization data applicable to alteration of oneor more of the following type of content associated with the real-worldentity: brand, trademark, service mark, copyrighted work, name, companyname, identity, symbol, commercial symbol, icon, logotype, trade logo,trade dress, packaging, label, emblem, insignia, acronym, abbreviation,certification, slogan, jingle, animation, animated character,copyrighted item, and personage.

A further exemplary process feature of a program product embodiment mayinclude maintaining specified authorization data applicable toalteration of one or more of the following type of content associatedwith a real-world entity: product, service, invention, accessory,vehicle, place, address, location, store, building, school, university,hospital, church, club, group, organization, and business.

Additional exemplary process features of a program product embodimentmay include maintaining the particular authorization data regardingalteration of one or more of the following type of content associatedwith a real-world person: name, face, personal characteristics,identity, residence, title, achievement, rank, medal, badge, award,identification features, biometric attribute, photographic image, voicerecording, accent, dialect, recognizable personality trait, gesture,demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory,jewelry, piercing, avatar, setting, item possession, and propertyownership.

Further possible process features in a program product embodiment mayinclude maintaining a record of primary authorization rights applicableto one or more of the following type of possible content alteration:textual, verbal, visual, image, audio, musical, and animation. Otherexemplary computer program product features may include maintaining arecord of primary authorization rights applicable to one or more of thefollowing type of alterable component elements: music, setting, hero,heroine, villain, clothing, vehicle, company, animals, food, product,brand, and dialogue.

Another exemplary feature of a program product embodiment may includemaintaining a record of primary authorization rights applicable topossible content alteration of one or more of the following: related setof designated aspects, related set of alterable component elements,identical objects, same object in different scenes, and same object indifferent settings.

Further exemplary program product features may include maintaining arecord of primary authorization rights that identifies one or more ofthe following type of targeted categories for a derivative version ofthe composite media work wherein the derivative version includescapability for incorporating substituted content: geographicdistribution, distribution channel, audience, recipient group, targeteddevice, time period, and demographic distribution.

Additional possible process features implemented in a computer programproduct may include maintaining informational data regarding the primaryauthorization rights applicable to one or more of the following type ofderivative versions of the composite media work capable of incorporatingsubstitute content: original, derived, archived, stored, master, edited,combined, mixed, merged, integrated, dubbed, captioned, subtitled,expurgated, uncut, preview, pre-release, final, special edition,animated, freeze frame, sequential still, translated, targeted,restricted access, promotional, sponsored, subsidized, contractedrelease, and specified purpose

Another exemplary feature of a program product embodiment may includemaintaining informational data regarding the primary authorizationrights applicable to one or more of the following type of media contentformats of the composite media work capable of incorporating substitutecontent: analog, digital, VHS, CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray,MPEG, MP3, reformatted, data compression, and streaming format.

Other exemplary computer program products may include maintaininginformational data regarding primary authorization rights applicable toone or more of the following type of distribution channels for thecomposite media work capable of incorporating substitute content:find-raising, non-profit, theater, airplane viewing, Internet, network,television, cable, satellite, wireless, broadcast, narrowcast, download,pay-per-view, rental, lease, sale, domestic distribution, foreigndistribution, exclusive distribution, non-exclusive distribution,shared, streamed, concurrent, foreign language, infomercial, live,real-time, delayed, and on-demand.

Further possibilities for a program product implementation may includeproviding a record of primary authorization rights that includesmaintaining informational data regarding one or more of the followingtype of primary authorization rights: contractual, proprietary,copyright, patent, trademark, exclusive, non-exclusive, license,consent, governmental, judicial, third party restriction, transfer,exchange, conditional, and jurisdictional.

It will be understood that a computer program product embodiment mayfurther include maintaining a record of informational data regarding oneor more of the following type of person or entity having primaryauthorization rights: creator, writer, editor, animator, producer,composer, arranger, performer, actor, distributor, agent, investor,sponsor, inventor, animator, depicted person, depicted entity,programmer, copyright owner, subscriber, membership group, andindividual group member.

Additional process features for a computer program product embodimentmay include implementing one or more of the following type of approvaltechniques for obtaining consent from a person or group or entity havingprimary authorization rights: programmed, pre-authorization, delegatedagent, derivative version review, substitute content review, alterationreview, summary characterization, substitute content rating, andaggregate content rating. Another program product feature may includemaintaining a record of primary authorization rights applicable to oneor more of the following: particular person or character portrayed inthe composite media work; particular actor of actress appearing in thecomposite work; particular object or item depicted in the compositemedia work; and a particular category of products depicted in thecomposite media work.

In some implementations, a program product feature may includemaintaining a record of specified primary authorization rights regardingalteration of one or more of the following type of content in thecomposite media work: plot, story, animation, text, narration, dialog,color, actor, character, clothing, product, sound, music, musicallyrics, product, object, item, title, and credits. Another possibleprogram product feature may further include maintaining a record thatincludes particular authorization data applicable to one or more of thefollowing targeted categories for the composite media work: geographicdistribution, distribution channel, audience, time period, anddemographic distribution.

A further process feature of a computer program product embodiment mayinclude maintaining an additional record of secondary authorizationrights applicable to substitute content for the designated compositemedia work.

The exemplary embodiments shown in the schematic block diagram of FIG.44 depict various modes of accessibility to data records forauthorization rights 2600 that relate to substitute media content. Suchaccessibility modes are not intended to be limiting, and are providedonly for purposes of illustration. For example, user 2612 may havedirect accessibility to a local storage location for the data recordsfor authorization rights 2600 via access interface 2610. In someinstances such accessibility may be password protected or otherwiserestricted in order to maintain satisfactory data security.

Additional data record accessibility may be provided by computerizedapparatus 2620 that includes typical server functionality including butnot limited to programs 2622 for data management as well as data storage2624. Such data storage 2624 could also provide backup storage as wellas supplemental or replacement storage for some of the data records forauthorization rights 2600. The computerized apparatus 2620 may havecommunication links via network 2625 (e.g., WAN, LAN, Internet,Peer-to-Peer, etc.) to many different types of access devices such astransceiver 2626, smart terminal 2627, mobile device 2628, and the like.It will be understood by those skilled in the art that future networkaccessibility may become ubiquitous, and the network access devicesshown are for purposes of illustration only.

Further data record accessibility may be provided to active user 2638and inactive user 2639, both of whom may operate computerized apparatus2630, which includes an optional communication link 2631 to network 2625as well as a direct link to the data records for authorization rights2600. Additional data management functions may be provided by processor2632, controller 2633, memory 2634, applications 2636, and managementmodule 2637.

The topical categories of data records for authorization rights 2600 mayinclude an archived composite media work 2650, related composite mediawork parameters 2652, and informational data regarding ownership statusof primary authorization rights 2654. Other topical categories mayinclude archived substitute altered content 2660, related listing ofsubstitute altered content 2662, identity data for an associatedreal-world entity 2664, identity data for an associated real-worldperson 2666, and informational data regarding ownership status ofsecondary authorization rights 2668.

Further possible topical categories may include an archived derivativeversion 2670, related derivative version parameters 2672, andinformational data regarding ownership status of derivative version2674. Of course other possible topical categories may be included, andsome data categories may not be required, depending on thecircumstances.

It will be understood from the exemplary system embodiments disclosedherein that a system for media content alteration may include a listingthat identifies substitute altered content to be incorporated in aderivative version of a composite media work. wherein the compositemedia work includes one or more component elements or designated aspectsfeasible for possible alteration. Such a listing may further include arecord of one or more of the following types of substitute alteredcontent to be incorporated in the derivative version: addition,deletion, modification, and replacement.

Additional possible system features that identify substitute alteredcontent may include a further listing of the one or more of thefollowing type of substitute altered content to be incorporated in thederivative version: related set of designated aspects, related set ofalterable components, identical objects, same object in differentscenes, and same object in different settings. Another exemplary systemfeature may include a further listing of the one or more of thefollowing type of substitute altered content to be incorporated in thederivative version: textual, verbal, visual, image, audio, musical, liveaction, reenactment, simulation, and animation.

An exemplary system embodiment may further include a data recordregarding ownership status of secondary authorization rights applicableto the substitute altered content. Such a system data record may alsoinclude ownership status information applicable to a derivative versionthat has incorporated the substitute altered content. Additionalpossible system data records may include secondary authorization rightsapplicable to one or more of the following targeted categories for thederivative version: geographic distribution, distribution channel,audience, MPAA rating, ESRB rating, proprietary rating, governmentrating, time period, and demographic distribution.

As rating systems become more widespread in various countries of theworld, it will be understood that some traditional rating systems may berevised and in some instances adapted for new media categories. Also newrating systems may be developed and accepted by various media contententities. The current rating standards developed by MPAA (Motion PictureAssociation of America) are therefore included by way of example only(e.g., G. PG, PG-13, R, NC-17) and may be modified in the future.Similarly the current rating standards developed by ESRB (EntertainmentSoftware Rating Board) are also included by way of example only (e.g.,Early Childhood, Everyone, Everyone 10+, Teen, Mature, Adults Only) andmay modified in the future. Similarly so-called proprietary andgovernment rating systems are included by way of example only and arenot intended to be limiting.

Similarly, new/revised distribution channels as well as new/revisedmedia formats may be developed in the future, and the indicateddistribution channels and media formats are included by way of exampleonly and are not intended to be limiting.

Further system data records may include secondary authorization rightsregarding one or more of the following type of substitute alteredcontent associated with a real-world entity: brand, trademark, servicemark, copyrighted work, name, company name, identity, symbol, commercialsymbol, icon, logotype, trade logo, trade dress, packaging, label,emblem, insignia, acronym, abbreviation, certification, MPAA rating,ESRB rating, proprietary rating, government rating, slogan, jingle,animation, animated character, copyrighted item, and personage.

Other possible system data record information may include secondaryauthorization rights regarding one or more of the following type ofsubstitute altered content associated with a real-world person: name,face, personal characteristics, identity, residence, title, achievement,occupation, career, role, activity, hobby, rank, medal, badge, award,identification features, biometric attribute, photographic image, voicerecording, accent, dialect, recognizable personality trait, gesture,demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory,jewelry, piercing, avatar, setting, item possession, and propertyownership.

In some instances an exemplary system data record may includeinformational data regarding a specified derivative version of thecomposite media work, wherein the specified derivative version alreadyincludes the substitute altered content. Other possible system datarecords may include informational data to identify a specifiedderivative version having capability to incorporate future substitutecontent in addition to the substitute altered content. Another possiblesystem embodiment component may include a management module tocoordinate compliance with the secondary authorization rights.

It will be further understood from the exemplary system featuresdisclosed herein that some embodiments may provide computerizedapparatus operably coupled to some of the various types of data recordsand informational listings. User access to such data record andinformational listings may be provided via an access interface to thecomputerized apparatus.

Referring to an exemplary process embodiment 2700 in FIG. 45, animplementation may provide a content substitution method for media works(block 2701), including confirming that a composite media work includesone or more identifiable component elements having a designated aspectthat is feasible for possible alteration (block 2702), and specifyingsubstitute altered content for possible incorporation in a derivativeversion of the composite media work (block 2703). Other exemplaryfeatures may include specifying substitute altered content that includesa substituted component element or a substituted designated aspect to beincluded as a content alteration in the composite media work (block2704), and determining an ownership status of the substitute alteredcontent (block 2705).

Additional detailed embodiment implementations 2710 illustrated in FIG.46 include previously described process features 2701, 2702, 2703, 2704,2405 in combination with determining an ownership status of primaryauthorization rights applicable to the composite media work (block2712), and specifying substitute altered content that includes one ormore of the following types of content alteration to be included in thecomposite media work: addition, deletion, modification, and replacement(block 2714).

Another possible process feature may include implementing contentalteration of one or more identifiable component elements or designatedaspects that were associated with a known real-world entity, in responseto a relevant communication from the real-world entity (block 2716).Further possible enhancements may include implementing contentalteration of one or more identifiable component elements or designatedaspects that were associated with a known real-world entity having oneor more of the following characteristics: lost, dissolved, bankrupt,insolvent, defunct, non-operative, disqualified, in default ofobligation, status change, defective right, relinquished right, faultyclaim, non-renewal of prerogative, and expired authorization (block2718).

Referring to illustrated embodiments 2720 in FIG. 47, previouslydescribed process features 2702, 2703, 2704 may be combined withmaintaining a record of secondary authorization rights applicable tosuch substitute altered content that has been incorporated in thederivative version of the composite media work (block 2722). A relatedexemplary feature may include maintaining informational data regardingsecondary authorization rights applicable to substitute altered contentincorporated in one or more of the following type of derivative versionsof the composite media work: original, derived, archived, stored,master, edited, combined, mixed, merged, integrated, dubbed, captioned,subtitled, expurgated, uncut, preview, pre-release, final, specialedition, animated, freeze frame, sequential still, translated, targeted,restricted access, promotional, sponsored, subsidized, contractedrelease, and specified purpose (block 2724).

Additional process features may include maintaining informational dataregarding secondary authorization rights applicable to substitutealtered content incorporated in one or more of the following type ofmedia content formats of the composite media work: analog, digital, VHS,CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray, MPEG, MP3, reformatted,upgraded, downgraded, future format standard, video snippet, digitizedvignette, data compression, and data decompression (block 2726).

Further possible implementations may include maintaining informationaldata regarding secondary authorization rights applicable to substitutealtered content incorporated in a derivative version to be distributedvia one or more of the following type of distribution arrangements:fund-raising, non-profit, theater, airplane viewing, commercialtelevision, public television, pay-per-view, rental, lease, sale,domestic distribution, foreign distribution, exclusive distribution,non-exclusive distribution, foreign language, infomercial, live,real-time, delayed, and on-demand (block 2728).

The various exemplary embodiments 2730 disclosed in FIG. 48 includepreviously described process features 2702, 2703, 2704, 2722 along withmaintaining informational data regarding secondary authorization rightsapplicable to substitute altered content incorporated in a derivativeversion to be distributed via one or more of the following type ofdistribution channels: Internet, network, cable, satellite, wireless,broadcast, narrowcast, download, upload, shared, concurrent, streamingaudio, streaming video, packet switching, and storage media delivery(block 2732).

Another possible enhancement may include maintaining informational dataregarding one or more of the following type of secondary authorizationrights: contractual, proprietary, copyright, patent, trademark,exclusive, non-exclusive, license, consent, governmental, judicial,third party restriction, transfer, exchange, conditional, public domain,and jurisdictional (block 2733).

Further exemplary features may include maintaining informational dataregarding one or more of the following type of person or entity havingsecondary authorization rights: creator, writer, editor, animator,producer, composer, arranger, performer, actor, distributor, agent,investor, sponsor, inventor, animator, depicted person, depicted entity,programmer, copyright owner, subscriber, membership group, andindividual group member (block 2734).

The flow chart of FIG. 48 further depicts additional process featuresincluding maintaining secondary authorization rights data applicable tosubstitute altered content that includes one or more substitutedcomponent elements or substituted designated aspects associated with areal-world entity (block 2736), and maintaining secondary authorizationrights data applicable to substitute altered content that includes oneor more of the following types of content alteration: addition,deletion, modification, and replacement (block 2738).

The detailed embodiments 2740 illustrated in FIG. 49 include previouslydescribed process features 2702, 2703, 2704, 2722, 2736 as well asmaintaining specified secondary authorization rights data applicable toone or more of the following type of substitute altered contentassociated with the real-world entity: brand, trademark, service mark,copyrighted work, name, company name, identity, symbol, commercialsymbol, icon, logotype, trade logo, trade dress, packaging, label,emblem, insignia, acronym, abbreviation, certification, MPAA rating,ESRB rating, proprietary rating, government rating, slogan, jingle,animation, animated character, copyrighted item, and personage (block2742).

Further possible enhancements may include maintaining specifiedsecondary authorization rights data applicable to one or more of thefollowing portions of substitute altered content associated with thereal-world entity: livery, color scheme, dress, fabric, jewelry,pattern, design, sculpture, artistic work, musical work, composition,publication, document, event, exhibit, performance, person, animal,mascot, character, obscured attribute, highlighted attribute, and avatar(block 2744), and maintaining specified secondary authorization rightsdata applicable to one or more of the following portions of substitutealtered content associated with the real-world entity: product, service,invention, accessory, vehicle, place, address, location, store,building, school, university, hospital, church, club, group,organization, and business (block 2746).

The exemplary embodiments 2750 disclosed in FIG. 50 include previouslydescribed process features 2702, 2703, 2704, 2722, in combination withmaintaining secondary authorization rights data applicable to substitutealtered content that includes one or more substituted component elementsor substituted designated aspects associated with a real-world person(block 2752). Another possible implementation feature may includemaintaining secondary authorization rights data applicable to substitutealtered content that includes one or more of the following types ofcontent alteration: addition, deletion, modification, and replacement(block 2754).

Further possibilities may include maintaining particular secondaryauthorization rights data regarding one or more of the following type ofsubstitute altered content associated with the real-world person: name,face, personal characteristics, identity, residence, title, achievement,occupation, career, role, activity, hobby, rank, medal, badge, award,identification features, biometric attribute, photographic image, voicerecording, accent, dialect, recognizable personality trait, gesture,demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory,jewelry, piercing, avatar, setting, item possession, and propertyownership (block 2756).

The exemplary embodiments 2760 disclosed in FIG. 51 include previouslydescribed process features 2701, 2702, 2703, 2704, 2705 as well asimplementing content alteration of one or more identifiable componentelements or designated aspects that were associated with a knownreal-world person having one or more of the following characteristics:deceased, retired, disappeared, not locatable, and status change (block2762). Additional implementation enhancements may include implementingcontent alteration of one or more identifiable component elements ordesignated aspects that were associated with a known real-world person,in response to a relevant communication from the real-world person(block 2764).

Other exemplary features disclosed in FIG. 51 include identifying aperson or group or entity having an ownership right respectingsubstitute altered content to be incorporated in the derivative versionof the composite work (block 2766), and providing one or more of thefollowing type of approval techniques for obtaining consent from aperson or group or entity having secondary authorization rightsrespecting the substitute altered content incorporated in the derivativeversion of the composite work: programmed, pre-authorization, delegatedagent, derivative version review, substitute content review, alterationreview, summary characterization, substitute content rating, andaggregate content rating (block 2768).

The flow chart of FIG. 52 illustrates further exemplary embodiments 2770that include previously described possibilities 2702, 2703, 2704, 2722along with maintaining secondary authorization rights data regardingsubstitute altered content for one or more of the following specifiedportions of the composite work: frame, scene, setting, building, house,office, store, room, vehicle, car, boat, train, plane, street, town, andcountry (block 2772).

Another possible implementation may include maintaining secondaryauthorization rights data regarding substitute altered content for oneor more of the following specified portions of the composite work:landscape, vegetation, packaging, labeling, arrangement, item display,items depicted, signage, informational sign, directional sign, seasonalsetting, temporal setting, light intensity, directional lighting,shadow, character statement, compass orientation, foreground, andbackground (block 2773).

The flow chart of FIG. 52 also illustrates other exemplary possibilitiesincluding maintaining informational data regarding specified secondaryauthorization rights applicable to a particular portrayal or appearanceor depiction in the substitute altered content (block 2774). Forexample, such informational data may be applicable to a portrayal of aparticular person or character (block 2776), an appearance by aparticular actor or actress (block 2777), a depiction of a particularobject or item (block 2778), and a depiction of a particular category ofproducts (block 2779).

The detailed exemplary features 2780 illustrated in the flow chart ofFIG. 53 include previously described features 2702, 2703, 2704, 2722 incombination with maintaining the record of specified secondaryauthorization rights regarding substitute altered content included inone or more of the following portions of the derivative version of thecomposite media work: plot, story, animation, text, narration, dialog,color, actor, character, clothing, product, sound, music, musicallyrics, product, object, item, title, distributor, creative credit,production credit, funding credit, and sponsorship (block 2782).

Other possible implementation enhancements may include maintainingparticular secondary authorization rights data applicable to substitutealtered content incorporated in one or more of the following targetedcategories of derivative versions of the composite media work:geographic distribution, distribution channel, audience, MPAA rating,ESRB rating, proprietary rating, government rating, time period, anddemographic distribution (block 2784). In some instances an exemplaryembodiment may further include maintaining particular secondaryauthorization rights data applicable to one or more of the followingtype of substitute altered content: textual, verbal, visual, image,audio, musical, live action, reenactment, simulation, and animation(block 2786).

As shown in the illustrated embodiments 2790 of FIG. 54, exemplarypossible features may include those previously described 2701, 2702,2703, 2704, 2705 as well as specifying substitute altered content thatincludes one or more of the following: related set of designatedaspects, related set of designated components, identical objects, sameobject in different scenes, and same object in different settings (block2792).

In some instances various enhancements relating to records may beprovided, including providing a record of informational data withrespect to pending substitute altered content awaiting consent from aperson or group or entity having primary authorization rights applicableto the composite media work (block 2794), and providing a record ofinformational data with respect to substitute altered content approvedfor incorporation in a derivative version of the composite media work(block 2796).

The flow chart diagram of FIG. 55 illustrates an exemplary embodiment2800 for a computer program product, including signal-bearing mediahaving one or more computer programs with instructions for executing aprocess (block 2801). Such a process may include providing access toinformational data regarding a composite media work having one or moreidentifiable component elements or designated aspects feasible forpossible alteration (block 2802), identifying substitute altered contentthat includes a substituted component element or a substituteddesignated aspect to be incorporated in a derivative version of thecomposite media work (block 2803), and maintaining a record of secondaryauthorization rights applicable to the substitute altered content (block2804).

Additional possible features may include signal-bearing storage mediafor encoding the instructions for executing the process (block 2806),and in some instances may include signal-bearing communication media forencoding the instructions for executing the process (block 2808).

Some computer program product implementations regarding substitutealtered content may include various combinations of process features inorder to achieve the desired benefits. For example, a program processmay include maintaining a record of secondary authorization rightsapplicable to substitute altered content that includes one or more ofthe following types of content alteration: addition, deletion,modification, and replacement.

Further program product embodiments may identify substitute alteredcontent associated with a real-world entity, and may further maintainspecified secondary authorization data applicable to one or more of thefollowing type of substitute altered content associated with thereal-world entity: brand, trademark, service mark, copyrighted work,name, company name, identity, symbol, commercial symbol, icon, logotype,trade logo, trade dress, packaging, label, emblem, insignia, acronym,abbreviation, certification, MPAA rating, ESRB rating, proprietaryrating, government rating, slogan, jingle, animation, animatedcharacter, copyrighted item, and personage.

Other program product embodiments may maintain specified secondaryauthorization data applicable to one or more of the following portionsof substitute altered content associated with the real-world entity:livery, color scheme, dress, fabric, jewelry, pattern, design,sculpture, artistic work, musical work, composition, publication,document, event, exhibit, performance, person, animal, mascot,character, obscured attribute, highlighted attribute, and avatar.Additional possible program product features may include implementingcontent alteration of one or more identifiable component elements ordesignated aspects that were associated with a known real-world entityhaving one or more of the following characteristics: lost, dissolved,bankrupt, insolvent, defunct, non-operative, disqualified, in default ofobligation, status change, defective right, relinquished right, faultyclaim, non-renewal of prerogative, and expired authorization.

In some instances, a program product feature may maintain specifiedsecondary authorization data applicable to one or more of the followingportions of substitute altered content associated with the real-worldentity: product, service, invention, accessory, vehicle, place, address,location, store, building, school, university, hospital, church, club,group, organization, and business.

Further program product possibilities may include identifying substitutealtered content associated with a real-world person. For example, aprogram product embodiment may in some instances maintain particularauthorization data applicable to one or more of the following type ofsubstitute altered content associated with a real-world person: name,face, personal characteristics, identity, residence, title, achievement,occupation, career, role, activity, hobby, rank, medal, badge, award,identification features, biometric attribute, photographic image, voicerecording, accent, dialect, recognizable personality trait, gesture,demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory,jewelry, piercing, avatar, setting, item possession, and propertyownership.

Other possible program product features regarding substitute alteredcontent may include implementing content alteration of one or moreidentifiable component elements or designated aspects that wereassociated with a known real-world person having one or more of thefollowing characteristics: deceased, retired, disappeared, notlocatable, and status changed. Another program product embodimentfeature may maintain a record of secondary authorization rightsapplicable to substitute altered content incorporated in one or more ofthe following portions of a derivative version of the composite mediawork: textual, verbal, visual, image, audio, musical, live action,reenactment, simulation, and animation.

Some program product embodiments may maintain a record of secondaryauthorization rights applicable to substitute altered contentincorporated in one or more of the following portions of a derivativeversion of the composite media work: music, setting, hero, heroine,villain, clothing, vehicle, company, animals, food, product, brand, anddialogue. In some instances a further program product feature mayinclude maintaining a record of secondary authorization rightsapplicable to one or more of the following type of substitute alteredcontent: related set of designated aspects, related set of componentelements, identical objects, same object in different scenes, and sameobject in different settings.

A further possible program product enhancement may include maintaining arecord of secondary authorization rights applicable to substitutealtered content incorporated in one or more of the following targetedcategories of derivative versions of the composite media work:geographic distribution, distribution channel, audience, recipientgroup, targeted device, time period, and demographic distribution. Otherprogram product possibilities may include maintaining informational dataregarding secondary authorization rights applicable to substitutealtered content incorporated in one or more of the following type ofderivative versions of the composite media work: original, derived,archived, stored, master, edited, combined, mixed, merged, integrated,dubbed, captioned, subtitled, expurgated, uncut, preview, pre-release,final, special edition, animated, freeze frame, sequential still,translated, targeted, restricted access, promotional, sponsored,subsidized, contracted release, and specified purpose.

Additional exemplary program product embodiments may maintaininformational data regarding the secondary authorization rightsapplicable to substitute altered content incorporated in one or more ofthe following type of media content formats of the composite media work:analog, digital, VHS, CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray, MPEG,MP3, reformatted, upgraded, downgraded, future format standard, videosnippet, digitized vignette, data compression, and data decompression.

Some program product implementations may maintain informational dataregarding secondary authorization rights applicable to substitutealtered content incorporated in a derivative version for one or more ofthe following type of distribution arrangements: fund-raising,non-profit, theater, airplane viewing, commercial television, publictelevision, rental, lease, sale, domestic distribution, foreigndistribution, exclusive distribution, non-exclusive distribution,foreign language, infomercial, live, real-time, delayed, and on-demand.

Further possibilities for program product features may includemaintaining informational data regarding secondary authorization rightsapplicable to substitute altered content incorporated in a derivativeversion for one or more of the following type of distribution channels:Internet, network, cable, satellite, wireless, broadcast, narrowcast,download, upload, shared, concurrent, streaming audio, streaming video,packet switching, and storage media delivery. Other possible programproduct embodiments may maintain informational data regarding one ormore of the following type of secondary authorization rights:contractual, proprietary, copyright, patent, trademark, exclusive,non-exclusive, license, consent, governmental, judicial, third partyrestriction, transfer, exchange, conditional, public domain, andjurisdictional.

Some implementations for program product embodiments may includemaintaining informational data regarding one or more of the followingtype of person or entity having secondary authorization rights: creator,writer, editor, animator, producer, composer, arranger, performer,actor, distributor, agent, investor, sponsor, inventor, animator,depicted person, depicted entity, programmer, copyright owner,subscriber, membership group, and individual group member.

A further example of program product features may include implementingone or more of the following type of approval techniques for obtainingconsent from a person or group or entity having secondary authorizationrights: programmed, pre-authorization, delegated agent, derivativeversion review, substitute content review, alteration review, summarycharacterization, substitute content rating, and aggregate contentrating. Other examples of program product features may includemaintaining a record of secondary authorization rights applicable to oneor more of the following: particular person or character portrayed inthe substitute altered content; particular actor of actress appearing inthe substitute altered content; particular object or item depicted inthe substitute altered content; and particular category of productsdepicted in the substitute altered content; Additional exemplaryembodiments of program products may maintain a record of specifiedsecondary authorization rights regarding substitute altered contentincorporated in one or more of the following portions of a derivativeversion of the composite media work: plot, story, animation, text,narration, dialog, color, actor, character, clothing, product, sound,music, musical lyrics, product, object, item, title, and credits.Further program product possibilities may include maintaining particularsecondary authorization data applicable to substitute altered contentincorporated in one or more of the following targeted categories ofderivative versions of the composite media work: geographicdistribution, distribution channel, audience, MPAA rating, ESRB rating,proprietary rating, government rating, time period, and demographicdistribution.

Referring to the schematic block diagram of FIG. 56, an exemplary systemembodiment includes capture module 2820 capable of obtaining previouslycaptured content 2822 or newly captured content 2824 or in someinstances combinations thereof in order to create appropriate substitutealtered content 2826 for possible incorporation in a derivative versionof a composite media work. The capture module may be operably coupled tocomputerized apparatus 2830 for further processing of the substitutealtered content 2826.

As shown in the exemplary embodiment features of FIG. 56, thecomputerized apparatus 2840 is operably coupled to exemplary datarecords 2840 that include various informational data that may be helpfulin connection with implementing an addition or deletion or modificationor replacement of existing content in the composite media work. Forexample, informational data regarding composite media work parameters2841 may identify content portions of the composite media work that arefeasible for alteration including one or more alterable aspects 2842,one or more alterable elements 2843, as well as one or more alterablegroup sets 2844.

Additional archive records 2845 may include a media works library 2846for various original media works as well as a collection of one or morederivative versions 2848. Related data records may include alterationcriteria 2850, primary authorization rights 2852, and secondaryauthorization rights 2854, all of which individually and collectivelyprovide modification guidelines for the media works library 2846 and forderivative versions 2848.

As further shown in FIG. 56, an exemplary management module 2860 isoperably coupled to the computer apparatus 2830 and is configured foraccess to the data records 2840 and to coordinate compliance with thealteration criteria 2850 and with applicable primary authorizationrights 2852 and secondary authorization rights 2854.

The exemplary computer apparatus 2830 includes an editor module 2832 toincorporate the substitute altered content 2826 in a derivative versionof the composite media work. A schematic diagram portion of FIG. 56depicts a possible function of the editor module 2832 wherein anexisting image frame 2870 in a composite media work has been transformedto a corresponding altered image frame 2880 in a derivative version. Ofcourse various different types of content substitution that may beaccomplished in accordance with the alteration techniques disclosedherein, and the examples depicted in FIG. 56 are for illustration onlyand are not intended to be limiting.

The symbolic representations in existing image frame 2870 include acharacter component Ella 2872, background elements 2873, foregroundelements 2874, a product 2876, and a close-up view of a vehicle 2877with a logo aspect 2878. In accordance with applicable modificationguidelines (e.g., alteration criteria 2850, primary authorization rights2852, secondary authorization rights 2854, etc.), the backgroundelements 2873 and the character component Ella 2872 are not feasible foralteration, and therefore are shown to be unchanged in the altered imageframe 2880.

However various system components including computerized apparatus 2830with editor module 2832 have implemented alteration of other elementsand aspects in the altered image frame 2880 of the derivative version.For example, logo aspect 2878 has been deleted, and the close-up view ofvehicle 2877 has been replaced with a medium-distance view of two suchvehicles 2877 a. A new character component Eric 2871 has been added, anda new product 2886 has also been added.

Other alterations shown include a modified product 2876 a having adifferent position or appearance (e.g., portions obscured, textualaspect changed, etc.) in altered image frame 2880. Another alterationshown includes a depiction of modified foreground elements 2884 with asomewhat different appearance as compared to the original foregroundelements 2874.

Some system data record embodiment features may include different typesof informational data, depending on the circumstances. For example, someimplementations may provide a listing of at least one designated aspectof the one or more component elements of a composite media work, whichaspect is feasible for alteration. Other implementations may includeinformational data regarding applicable alteration criteria thatidentifies one or more alteration limitations applicable to thesubstitute altered content incorporated in a derivative version of thecomposite media work.

Additional possible system data records for content alteration mayinclude applicable alteration criteria regarding a media formatlimitation for the derivative version that incorporates the substitutealtered content. Related date records may include applicable alterationcriteria regarding a limitation allowing or precluding one or more ofthe following media formats: analog, digital, VHS, CD, VCD, SVCD, DVD,HD, HD DVD, Blu-ray, MPEG, MP3, reformatted, upgraded, downgraded,future format standard, video snippet, digitized vignette, datacompression, and data decompression.

Further data record feature enhancements for content alteration mayprovide informational data regarding applicable alteration criteria thatincludes one or more distribution channel limitations for the derivativeversion that incorporates the substitute altered content. Related datarecord features may include applicable alteration criteria regarding alimitation allowing or precluding one or more of the followingdistribution channels: Internet, network, cable, satellite, wireless,broadcast, narrowcast, download, upload, shared, concurrent, streamingaudio, streaming video, packet switching, and storage media delivery.

Additional exemplary system data records may include informational datathat identifies an entity and/or a person associated with substitutedcontent incorporated in the derivative version of the composite mediawork.

It will be understood that various other system embodiments may beimplemented in accordance with the content substitution techniquesdisclosed herein. For example, an editor module may configured toincorporate in a derivative version one or more of the followingcategories of substitute altered content: related set of designatedaspects, related set of alterable components, identical objects, sameobject in different scenes, and same object in different settings. As afurther example, an editor module may be configured to incorporatedsubstitute altered content in a derivative version targeted for one ormore of the following: geographic area, demographic category, ethnicgroup, restricted audience, specified devices, group membership,subscriber, distribution channel, distribution time period, and mediaprovider.

Additional possible system embodiments may include an editor moduleconfigured to incorporated substitute altered content in the derivativeversion targeted for one or more of the following distribution channels:Internet, network, cable, satellite, wireless, broadcast, narrowcast,download, upload, shared, concurrent, streaming audio, streaming video,packet switching, and storage media delivery.

Some system embodiments may include a capture module capable ofobtaining one or more of the following type of substitute alteredcontent: textual, verbal, visual, image, audio, musical, live action,reenactment, simulation, and animation. Other exemplary capture modulesmay have capability to obtain substitute altered content having one ormore of the following type of designated aspects associated with areal-world entity: brand, trademark, service mark, copyrighted work,name, company name, identity, symbol, commercial symbol, icon, logotype,trade logo, trade dress, packaging, label, emblem, insignia, acronym,abbreviation, certification, MPAA rating, ESRB rating, proprietaryrating, government rating, slogan, jingle, animation, animatedcharacter, copyrighted item, and personage.

Additional exemplary system embodiments may provide a capture modulecapable of obtaining substitute altered content having one or more ofthe following type of designated aspects associated with a real-worldentity: livery, color scheme, dress, fabric, jewelry, pattern, design,sculpture, artistic work, musical work, composition, publication,document, event, exhibit, performance, person, animal, mascot,character, obscured attribute, highlighted attribute, and avatar.Further exemplary capture module capabilities may include obtainingsubstitute altered content having one or more of the following type ofdesignated aspects associated with a real-world person: name, face,personal characteristics, identity, residence, title, achievement,occupation, career, role, activity, hobby, rank, medal, badge, award,identification features, biometric attribute, photographic image, voicerecording, accent, dialect, recognizable personality trait, gesture,demeanor, mannerism, appearance, clothing, hairstyle, tattoo, accessory,jewelry, piercing, avatar, setting, item possession, and propertyownership.

Further possible system embodiment features may include a managementmodule operably coupled to computer apparatus and configured tocoordinate compliance with applicable alteration criteria as well ascompliance with certain primary authorization rights regarding thecomposite media work.

The high level flow chart of FIG. 57 illustrates an exemplary processembodiment 2900 that provides an implementation method for contentalteration in a media work (block 2901), including identifying acomposite media work having one or more component elements feasible foralteration (block 2902), and obtaining specified substitute alteredcontent for possible incorporation in a derivative version of thecomposite media work (block 2903). Additional possible features mayinclude obtaining specified substitute altered content that is deemed tobe in compliance with applicable alteration criteria and/or with certainprimary authorization rights regarding the composite media work (block2904), and implementing incorporation of the substitute altered contentin the derivative version (block 2905).

Referring to detailed exemplary embodiment features 2910 shown in FIG.58, a possible implementation may include previously described processfeatures 2902, 2903, 2904, 2905, and may further include concurring witha determination that the specified substitute altered content is incompliance with applicable alteration criteria regarding one or more ofthe following type of alteration of the one or more component elements:addition, deletion, modification, and replacement (block 2911). Apossible related feature may include utilizing one or more of thefollowing type of approval techniques to make a determination that thespecified substitute altered content is in compliance with theapplicable alteration criteria: programmed, pre-authorization, delegatedagent, derivative version review, substitute content review, alterationreview, summary characterization, substitute content rating, andaggregate content rating (block 2912).

Additional disclosed possibilities may include concurring with adetermination that the specified substitute altered content is incompliance with one or more of the following type of pre-approvedalteration parameters: substitute component element, substitutedesignated aspect, substitution process, alternate media format, andalternate distribution channel (block 2914). In some instances a furtherpossible enhancement may include concurring with a determination thatthe specified substitute altered content is in compliance withalteration limitations that include forbidding or restricting alterationof one or more of following type of component elements: plot, story,animation, text, narration, dialog, color, actor, character, clothing,product, sound, music, musical lyrics, product, object, item, title,distributor, creative credit, production credit, funding credit, andsponsorship (block 2916).

Additional possible embodiments 2920 are depicted in FIG. 59, includingpreviously described process features 2902, 2903, 2904, 2905 as well asfurther enhancements that may include concurring with a determinationthat the specified substitute altered content is in compliance withalteration limitations forbidding or restricting a substitute componentelement that includes one or more of following: profanity, violence,murder, death, disfigurement, sexual behavior, nudity, ethnic slur,criminal activity, drug usage, illegal symbol, proprietary material,discriminatory depiction, defamation, slander, disparagement, dissentingmaterial, specified behavior, specified object, specified item,specified depiction, and specified symbol (block 2922).

Other possibilities may include making a determination that specifiedsubstitute altered content is in compliance with one or more of thefollowing types of applicable alteration criteria: automatic,contingent, negotiable, tentative, recommended, required, andcompensation (block 2924). Further exemplary features may includeconcurring with a determination that the specified substitute alteredcontent is in compliance with the certain primary authorization rightsregarding the one or more component elements feasible for alteration(block 2926).

The flow chart of FIG. 59 also illustrates a further possibleenhancement including utilizing one or more of the following type ofapproval techniques to make a determination that the specifiedsubstitute altered content is in compliance with certain primaryauthorization rights: programmed, pre-authorization, delegated agent,derivative version review, substitute content review, alteration review,summary characterization, substitute content rating, and aggregatecontent rating (block 2928).

The various exemplary embodiment features 2930 shown in FIG. 60 includepreviously described features 2902, 2903, 2904, 2905 in combination withidentifying a composite media work wherein the one or more componentelements include a designated aspect feasible for alteration (block2932). Further possibilities may include implementing one or more of thefollowing types of content alteration of the designated aspect feasiblefor alteration: addition, deletion, modification, and replacement (block2934).

Additional enhancements may include implementing incorporation of thesubstitute altered content based on a determination that the designatedaspect feasible for alteration was previously associated with a statedreal-world entity having one or more of the following characteristics:lost, dissolved, bankrupt, insolvent, defunct, non-operative,disqualified, in default of obligation, status change, defective right,relinquished right, faulty claim, non-renewal of prerogative, andexpired authorization (block 2936).

As further shown in FIG. 60, in some instances a process embodiment mayinclude implementing incorporation of the substitute altered contentbased on a determination that the designated aspect feasible foralteration is associated with a stated real-world person who has died orretired or otherwise changed status (block 2937). Other related possiblefeatures may include implementing incorporation of the substitutealtered content in response to a relevant communication received from astated real-world entity or from a stated real-world person that werepreviously associated with the designated aspect feasible for alteration(block 2938).

Referring to the detailed flow chart of FIG. 61, additional embodimentfeatures 2940 depicted include previously described processpossibilities 2902, 2903, 2904, 2905 in combination with obtainingsubstitute altered content for incorporation in one or more of thefollowing type of derivative versions: original, derived, archived,stored, master, edited, combined, mixed, merged, integrated, dubbed,captioned, subtitled, expurgated, uncut, preview, pre-release, final,special edition, animated, freeze frame, sequential still, translated,targeted, restricted access, promotional, sponsored, subsidized,contracted release, and specified purpose (block 2942).

Additional possible process implementation features may includeobtaining substitute altered content for incorporation in a derivativeversion having one or more of the following type of media formats:analog, digital, VHS, CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray, MPEG,MP3, reformatted, upgraded, downgraded, future format standard, videosnippet, digitized vignette, data compression, and data decompression(block 2944). Other exemplary possibilities may include obtainingsubstitute altered content for incorporation in a derivative versiontargeted for one or more of the following type of distributionarrangements: fund-raising, non-profit, theater, airplane viewing,commercial television, public television, pay-per-view, rental, lease,sale, domestic distribution, foreign distribution, exclusivedistribution, non-exclusive distribution, foreign language, infomercial,live, real-time, delayed, and on-demand (block 2946).

Further process enhancements may include obtaining substitute alteredcontent for incorporation in a derivative version to be distributed viaone or more of the following type of distribution channels: Internet,network, cable, satellite, wireless, broadcast, narrowcast, download,upload, shared, concurrent, streaming audio, streaming video, packetswitching, and storage media delivery (block 2948).

The detailed flow chart of FIG. 62 shows additional exemplary features2950 that may be included in a process embodiment, including previouslydescribed operations 2902, 2903, 2904, 2905 along with obtainingsubstitute altered content for incorporation in a derivative versiontargeted for one or more of the following: geographic area, demographiccategory, ethnic group, restricted audience, specified devices, groupmembership, subscriber, distribution channel, distribution time period,and media provider (block 2951).

Additional process enhancements may include obtaining substitute alteredcontent having one or more designated aspects associated with areal-world entity (block 2952). A related enhancement may furtherinclude obtaining substitute altered content having one or more of thefollowing type of designated aspects associated with the real-worldentity: brand, trademark, service mark, copyrighted work, name, companyname, identity, symbol, commercial symbol, icon, logotype, trade logo,trade dress, packaging, label, emblem, insignia, acronym, abbreviation,certification, MPAA rating, ESRB rating, proprietary rating, governmentrating, slogan, jingle, animation, animated character, copyrighted item,and personage (block 2953).

Other process possibilities may include obtaining substitute alteredcontent having one or more of the following type of designated aspectsassociated with the real-world entity: livery, color scheme, dress,fabric, jewelry, pattern, design, sculpture, artistic work, musicalwork, composition, publication, document, event, exhibit, performance,person, animal, mascot, character, obscured attribute, highlightedattribute, and avatar (block 2954). Additional possible process featuresmay include obtaining substitute altered content having one or more ofthe following type of designated aspects associated with the real-worldentity: product, service, invention, accessory, vehicle, place, address,location, store, building, school, university, hospital, church, club,group, organization and business (block 2956).

Referring to the exemplary embodiments 2960 depicted in FIG. 63, someprocess implementations may include previously described features 2902,2903, 2904, 2905 in combination with obtaining substitute alteredcontent having one or more designated aspects that are associated with areal-world person (block 2961). Further related enhancementpossibilities may include obtaining substitute altered content havingone or more of the following type of designated aspects associated withthe real-world person: name, face, personal characteristics, identity,residence, title, achievement, occupation, career, role, activity,hobby, rank, medal, badge, award, identification features, biometricattribute, photographic image, voice recording, accent, dialect,recognizable personality trait, gesture, demeanor, mannerism,appearance, clothing, hairstyle, tattoo, accessory, jewelry, piercing,avatar, setting, item possession, and property ownership (block 2962).

Other exemplary process features may include identifying a compositework having one or more of the following specified portions feasible foralteration: frame, scene, setting, building, house, office, store, room,vehicle, car, boat, train, plane, street, town, and country (block2964), and identifying a composite work having one or more of thefollowing specified portions feasible for alteration: landscape,vegetation, packaging, labeling, arrangement, item display, itemsdepicted, signage, informational sign, directional sign, seasonalsetting, temporal setting, light intensity, directional lighting,shadow, character statement, compass orientation, foreground, andbackground (block 2966).

Referring to the flow chart of FIG. 64, additional exemplary embodimentfeatures 2970 may include previously described process operations 2902,2903, 2904, 2905 as well as other features relating to various types ofsubstitute altered content. For example, some implementations mayinclude obtaining one or more of the following type of substitutealtered content: related set of designated aspects, related set ofdesignated components, identical objects, same object in differentscenes, and same object in different settings (block 2971). Otherpossible implementations may include obtaining one or more of thefollowing type of substitute altered content: textual, verbal, audio,musical, visual, image, live action, reenactment, simulation, andanimation (block 2972). Additional possible enhancements may includeobtaining substitute altered content for one or more of the followingtype of component elements feasible for alteration: music, setting,hero, heroine, villain, clothing, vehicle, company, animal, food,product, brand, and dialogue (block 2973).

The high level flow chart of FIG. 65 illustrates a further exemplaryprocess 2980 providing an alteration method for incorporating substitutecontent in media works (block 2981). Other exemplary features mayinclude obtaining substitute altered content deemed to be in compliancewith applicable modification guidelines regarding one or more componentelements of a composite media work, wherein the one or more componentelements are feasible for alteration (block 2982). Further possibilitiesmay include editing the composite media work by incorporating thesubstitute altered content in a derivative version of the compositemedia work (block 2983).

Additional possible process features 2985 shown in FIG. 66 may includepreviously described operations 2981, 2982, 2983 along with furtherenhancements related to applicable modification guidelines for acomposite media work. For example, some embodiments may includeobtaining previously captured substitute content that is deemed to be incompliance with the applicable modification guidelines (block 2986), andobtaining one or more of the following types of previously capturedsubstitute content: textual, visual, image, audio, musical, live action,reenactment, simulation, and animation (block 2987).

Other possible embodiment features may include obtaining newly capturedsubstitute content that is deemed to be in compliance with theapplicable modification guidelines (block 2988), and obtaining one ormore of the following types of newly captured substitute content:textual, visual, image, audio, musical, live action, reenactment,simulation, and animation (block 2989).

As further illustrated in FIG. 66, additional possible enhancements mayinclude identifying an existing composite media work having the one ormore component elements feasible for alteration (block 2974), creating anewly captured composite media work having the one or more componentelements feasible for alteration (block 2976), and making adetermination that the specified substitute altered content is incompliance with one or more of the following types of applicablemodification guidelines: automatic, contingent, negotiable, tentative,recommended, required, and compensation (block 2978).

The embodiment 2990 illustrated in FIG. 67 provides a computer programproduct including one or more computer programs with instructionsencoded on signal-bearing media to execute a process (block 2991). Sucha process may include identifying a composite media work having one ormore component elements feasible for alteration (block 2992), obtainingaccess to substitute altered content suitable for an addition ordeletion or modification or replacement of existing content in acomponent element (block 2993), confirming that the substitute alteredcontent is deemed to be in compliance with applicable alterationcriteria and/or with certain primary authorization rights regarding thecomposite media work (block 2994), and implementing incorporation of thesubstitute altered content in a derivative version of the compositemedia work (block 2995).

Further possible features may include signal-bearing storage media forencoding the instructions to execute the process (block 2996), andsignal-bearing communication media for encoding the instructions toexecute the process (block 2998).

It will be understood that computer program product embodiments thatimplement content alteration have many operational possibilities. Forexample, some program embodiments may implement incorporation of thesubstitute altered content in a derivative version targeted for one ormore of the following: geographic area, demographic category, ethnicgroup, restricted audience, specified devices, group membership,subscriber, distribution channel, distribution time period, and mediaprovider.

Additional program product embodiments may confirm compliance regardingone or more of the following type of limitations for the derivativeversion incorporating the substitute altered content: distribution,media format, pre-approved alteration parameter, objectionablealteration, restricted alteration, and forbidden alteration. Furtherpossible program product features may include implementing incorporationin a derivative version of one or more of the following type ofsubstitute altered content: related set of designated aspects, relatedset of designated components, identical objects, same object indifferent scenes, and same object in different settings.

Other exemplary program product embodiments may implement in aderivative version the incorporation of one or more of the followingtype of substitute altered content: textual, verbal, visual, image,audio, musical, live action, reenactment, simulation, and animation.Other possible program product features may include implementingincorporation of one or more of the following type of substitute alteredcontent: brand, trademark, service mark, copyrighted work, name, companyname, identity, symbol, commercial symbol, icon, logotype, trade logo,trade dress, packaging, label, emblem, insignia, acronym, abbreviation,certification, MPAA rating, ESRB rating, proprietary rating, governmentrating, slogan, jingle, animation, animated character, copyrighted item,and personage.

Further possibilities for program product features include implementingin a derivative version the incorporation of one or more of thefollowing portion of substitute altered content associated with areal-world entity: livery, color scheme, dress, fabric, jewelry,pattern, design, sculpture, artistic work, musical work, composition,publication, document, event, exhibit, performance, person, animal,mascot, character, obscured attribute, highlighted attribute, andavatar. Other program product embodiments may include implementing in aderivative version the incorporation of one or more of the followingportion of substitute altered content associated with a real-worldentity: product, service, invention, accessory, vehicle, place, address,location, store, building, school, university, hospital, church, club,group, organization, and business.

Additional content substitution possibilities for program productembodiments may include implementing in a derivative version theincorporation of one or more of the following type of substitute alteredcontent associated with a real-world person: name, face, personalcharacteristics, identity, residence, title, achievement, occupation,career, role, activity, hobby, rank, medal, badge, award, identificationfeatures, biometric attribute, photographic image, voice recording,accent, dialect, recognizable personality trait, gesture, demeanor,mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry,piercing, avatar, setting, item possession, and property ownership.

In some instances a computer program product embodiment may provide formaintenance of beneficial data records regarding implementation of mediacontent substitution in a derivative version. Possible exemplaryfeatures may include maintaining a record of a real-world entity and/ora real-world person associated with substitute altered content that isincorporated in the derivative version of the composite media work. Inother instances a program product embodiment may include maintenance ofa record of criteria applicable to one or more of the following type ofalterable component elements incorporated in a derivative version:music, setting, hero, heroine, villain, clothing, vehicle, company,animals, food, product, brand, and dialogue.

Other implementations of beneficial records regarding implementation ofcontent substitution may include maintenance of a record of criteriathat includes forbidding or restricting a substitute component elementthat includes one or more of following: profanity, violence, murder,death, disfigurement, sexual behavior, nudity, ethnic slur, criminalactivity, drug usage, illegal symbol, proprietary material,discriminatory depiction, defamation, slander, disparagement, dissentingmaterial, specified behavior, specified object, specified item,specified depiction, and specified symbol.

The schematic block diagram of FIG. 68 illustrates various exemplaryembodiment features for content substitution in composite media works.An exemplary composite media work 3000 may include contributions frommany persons and diverse sources, including but not limited topre-existing source material 3010, adapted source material 3015, as wellas created source material 3020. In some instances an initial venture3030 may have sole responsibility for the entire composite media work3000 or may delegate much (possibly all) of that responsibility to otherentities or persons. In some circumstances an additional party such asreal-world venture 3034 may have direct responsibility for a particulardesignated aspect 3026 included as part of one or more alterablecomponent elements 3024. Nevertheless another designated aspect 3028also included as part of alterable component elements 3024 may be theresponsibility of a different party. In view of such combined derivationand control, it will be understood that a so-called “original” compositemedia work is included within the meaning of the term “derivativeversion” for definitional purposes of the detailed description andclaims herein.

Under some circumstances, initial venture 3030 may own primaryauthorization rights to composite media work 3000 while at the same timeworld-venture 3034 may own primary authorization rights to a designatedaspect 3026. As depicted in FIG. 68, composite media work 3000 may alsoinclude some traditional non-alterable elements 3022 as well as one ormore alterable component elements 3024.

As further illustrated in FIG. 68, content of alterable componentelements 3024 and/or their designated aspects 3026 3028 may inaccordance with applicable guidelines be modified in connection with thecreation or production of various types of derivative versions 3040,3050, 3060, 3070. For example, derivative version 3050 may includeunchanged content 3052 as well as altered content such as substitutedcontent 3054 associated with a real-world venture 3055. Othersubstituted content 3056 in derivative version 3050 may be associatedwith a different real-world venture 3057.

As a further example, derivative version 3060 may include unchangedcontent 3052 as well as the same substituted content 3054, and mayinclude some re-substituted content 3066 associated with yet anotherreal-world venture 3067.

As another example, derivative version 3070 may include unchangedcontent 3052 as well as expired content 3072, some initial defaultcontent 3074, and in addition may include new substituted content 3076associated with still another real-world venture 3078.

It will be understood that such content changes in a composite mediawork as disclosed herein are dependent upon compliance with applicablecontent alteration guidelines that may specifically include primaryauthorization rights, secondary authorization rights, as well as contentalteration/modification criteria.

As disclosed in various exemplary system embodiments herein, a contentsubstitution system may include a management module operably coupled tocomputerized apparatus to coordinate compliance with the applicablealteration guidelines. System data records may include a listing thatidentifies such substitute content suitable for incorporation in theconstituent portion of composite media work, and also may include alisting of one or more alterable component elements. Additional possiblesystem data records may include a listing of one or more of thefollowing type of possible content alterations: related set ofdesignated aspects, related set of alterable components, identicalobjects, same object in different scenes, and same object in differentsettings.

Further exemplary system data records may include informational dataregarding one or more of the following type of possible contentalterations: textual, verbal, visual, image, audio, musical, liveaction, reenactment, simulation, and animation. Other possibleinformation data may include one or more of the following type oflimitations applicable to the proposed derivative version: alterationlimitation, media format limitation, and distribution limitation.

Additional exemplary system data records may include informational dataregarding primary authorization rights applicable to initial content ofthe composite media work. Other records may include informational dataregarding secondary authorization rights applicable to substitutecontent suitable for incorporation in a proposed derivative version.

Of course, the exemplary types of records disclosed herein are forpurposes of illustration only, and are not intended to be limiting. Someinformational data may not be required in some circumstances, whileadditional informational data may be helpful for some implementations.

Referring to the high level flow chart of FIG. 69, an exemplary processembodiment 3100 may provide a content substitution method for mediaworks (block 3102) that includes identifying a constituent portion of acomposite media work (block 3104), wherein the constituent portion iscapable of incorporating a content alteration of one or more alterablecomponent elements (block 2106). An additional possible process featuremay include providing accessibility to applicable alteration guidelinesregarding a proposed derivative version of the composite media workhaving substitute content to publicize or promote a topic related to areal-world venture (block 3108).

Additional exemplary embodiment features 3110 are depicted in the flowchart of FIG. 70, including previously described operations 3102, 3104,3106, 3108 along with establishing an arrangement for something of valueto be provided by or on behalf of the real-world venture asconsideration for incorporation of the substitute content in theproposed derivative version (block 3111). Other possible enhancementsmay include obtaining substitute content that is suitable forincorporation as an integral component of the proposed derivativeversion (block 3112), and obtaining substitute content to publicize orpromote a topic that includes a product or service or activityassociated with the real-world venture (block 3113).

Some implementations may include obtaining substitute content topublicize or promote a topic that includes a product or service oractivity selected by or on behalf of the real-world venture (block3114), and may include obtaining substitute content to publicize orpromote a topic that includes a product or service or activity of thereal-world venture (block 3116). Other possible implementation featuresmay provide one or more of the following type of approval techniques forobtaining compliance with the applicable alteration guidelines:programmed, pre-authorization, delegated agent, derivative versionreview, substitute content review, alteration review, summarycharacterization, substitute content rating, and aggregate contentrating (block 3118).

The exemplary embodiment features 3120 illustrated in FIG. 71 includepreviously described process operations 3104, 3106, 3108 in combinationwith providing accessibility to content alteration criteria applicableto substitute content for one or more of the following type of proposedderivative versions: original, derived, archived, stored, master,edited, combined, mixed, merged, integrated, dubbed, captioned,subtitled, expurgated, uncut, preview, pre-release, final, specialedition, animated, freeze frame, sequential still, translated, targeted,restricted access, promotional, sponsored, subsidized, contractedrelease, and specified purpose (block 3121).

Additional possibilities may include providing accessibility to contentalteration criteria applicable to substitute content for one or more ofthe following type of media formats for the proposed derivative version:analog, digital, VHS, CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray, MPEG,MP3, reformatted, data compression, and streaming format (block 3192).In some instances an exemplary embodiment may provide accessibility tocontent alteration criteria applicable to substitute content for one ormore of the following type of distribution channels for the proposedderivative version: fund-raising, non-profit, theater, airplane viewing,Internet, network, television, cable, satellite, wireless, broadcast,narrowcast, download, pay-per-view, rental, lease, sale, domesticdistribution, foreign distribution, exclusive distribution,non-exclusive distribution, shared, streamed, concurrent, foreignlanguage, infomercial, live, real-time, delayed, and on-demand (block3123).

FIG. 71 also illustrates additional possible features such as providingaccessibility to content alteration criteria regarding addition ordeletion or modification or replacement of one or more of the followingtype of alterable component elements: brand, trademark, service mark,copyrighted work, name, company name, identity, symbol, commercialsymbol, icon, logotype, trade logo, trade dress, packaging, label,emblem, insignia, acronym, abbreviation, certification, slogan, jingle,animation, animated character, copyrighted item, and personage (block3126). Some process embodiments may further provide accessibility tocontent alteration criteria applicable to one or more of the followingtype of substitute content associated with a real-world person or areal-world entity: product, service, invention, accessory, vehicle,place, address, location, store, building, school, university, hospital,church, club, group, organization, and business (block 3127).

Referring to exemplary operational enhancements 3130 depicted in FIG.72, previously described process features 3104, 3106, 3108 may becombined with providing accessibility to content alteration criteriaapplicable to one or more of the following type of substitute contentassociated with a real-world person or a real-world entity: livery,color scheme, dress, fabric, jewelry, pattern, design, sculpture,artistic work, musical work, composition, publication, document, event,exhibit, performance, person, animal, mascot, character, and avatar(block 3131). Other possible enhancements may provide accessibility tocontent alteration criteria for an alterable component elementpreviously associated with a real-world entity having one or more of thefollowing characteristics: lost, dissolved, bankrupt, insolvent,defunct, non-operative, disqualified, in default of obligation, statuschange, defective right, relinquished right, faulty claim, non-renewalof prerogative, and expired authorization (block 3132).

In some instances an exemplary process embodiment may provideaccessibility to content alteration criteria applicable to one or moreof the following type of substitute content associated with a real-worldperson: name, face, personal characteristics, identity, residence,title, achievement, rank, medal, badge, award, identification features,biometric attribute, photographic image, voice recording, accent,dialect, recognizable personality trait, gesture, demeanor, mannerism,appearance, clothing, hairstyle, tattoo, accessory, jewelry, piercing,avatar, setting, item possession, and property ownership (block 3133).

Further possibilities may include providing accessibility to contentalteration criteria for content alteration of an alterable componentelement previously associated with a real-world person, in the event thereal-world person has died or retired or otherwise changed status (block3134). In some instances an exemplary embodiment may include identifyinga constituent portion having one or more of the following type ofalterable component elements: landscape, vegetation, packaging,labeling, arrangement, item display, items depicted, signage,informational sign, directional sign, seasonal setting, temporalsetting, light intensity, directional lighting, shadow, characterstatement, and compass orientation (block 3136).

Referring to FIG. 73, a detailed flow chart illustrates exemplaryembodiments 3140 that include previously described operations 3104,3106, 3108 along with further possible enhancements such as providingaccessibility to content alteration criteria based on a relevantcommunication from a real-world entity or a real-world person associatedwith an alterable component element (block 3142). Some implementationsmay also include identifying a constituent portion having one or more ofthe following type of alterable component elements: frame, scene,setting, building, house, office, store, room, vehicle, car, boat,train, plane, street, town, and country (block 3143).

Additional exemplary features may include providing accessibility tocontent alteration criteria applicable to substitute content for one ormore of the following type of proposed derivative versions: demographicdistribution, geographic distribution, specific distribution channel,targeted audience, recipient group, destination device, and restrictedtime period (block 3144). Other possibilities that are illustratedinclude identifying a constituent portion having one or more of thefollowing type of alterable component elements: textual, verbal, visual,image, audio, musical, live action, reenactment, simulation, andanimation (block 3146).

FIG. 73 also illustrates further possible process features that mayprovide accessibility to content alteration criteria regarding one ormore of the following type of substitute content: related set ofdesignated aspects, related set of designated components, identicalobjects, same object in different scenes, and same object in differentsettings (block 3147). Further exemplary features may include providingaccessibility to one or more of the following type of content alterationcriteria: automatic, contingent, negotiable, tentative, recommended,required, and compensation (block 3148).

The flow chart of FIG. 74 illustrates exemplary operations 3850 thatinclude previously described process features 3104, 3106, 3108 incombination with providing accessibility to content alteration criteriaregarding one or more of the following type of pre-approved alterationparameters: substitute component element, substitute designated aspect,substitution process, alternate media format, and alternate distributionchannel (block 3152). Another possible enhancement may includeidentifying a constituent portion having one or more of following typeof alterable component elements: plot, story, animation, text,narration, dialog, color, actor, character, clothing, product, sound,music, musical lyrics, product, object, item, title, and credits (block3153).

Additional exemplary embodiments may provide accessibility to applicablealteration guidelines via a hyperlink incorporated in a derivativeversion of the composite media work (block 3156), and may furtherprovide accessibility to applicable alteration guidelines via ahyperlink incorporated in a website associated with a derivative versionof the composite media work (block 3157).

The exemplary embodiment features 3160 depicted in FIG. 75 includepreviously described operations 3102, 3104, 3106, 3108 as well apossibility of providing accessibility to applicable alterationguidelines via one or more of the following: website, email request,database, telephonic request, postal mail request, stored message,publication, and announcement (block 3161). Additional possibleenhancements may include maintaining a record of primary authorizationrights applicable to original content of the composite media work (block3162), and providing accessibility to such record of primaryauthorization rights (block 3163).

FIG. 75 also illustrates a further possible feature of maintaining arecord of secondary authorization rights applicable to substitutecontent incorporated in the derivative version (block 3166), and mayfurther include providing accessibility to such record of secondaryauthorization rights (block 3167).

The exemplary embodiment 3170 depicted in FIG. 76 depicts a computerprogram product including signal-bearing media having encodedinstructions for executing a process (block 3172), wherein such aprogrammed process may include providing accessibility to contentalteration criteria applicable to one or more component elements ordesignated aspects included in a constituent portion of a compositemedia work (block 3174), and identifying an alterable component elementor designated aspect feasible for alteration (block 3176). A furtherexemplary operational feature may include facilitating access to suchcontent alteration criteria to determine compliance regarding a proposedderivative version incorporating substitute content to publicize orpromote a topic related to a real-world venture (block 3178).

It will be understood from the drawings and descriptions herein thatmany possible operational benefits may be obtained with programmedprocess instructions. For example, some computerized components andprogrammed applications may provide accessibility to content alterationcriteria that identifies one or more of the following type of targetedcategories for the proposed derivative version: geographic distribution,distribution channel, audience, recipient group, targeted device, timeperiod, and demographic distribution. Additional programmed benefits mayprovide accessibility to content alteration criteria that identifies oneor more of the following type of limitations for the proposed derivativeversion: distribution, media format, pre-approved alteration parameter,objectionable alteration, restricted alteration, and forbiddenalteration.

Some programmed features may also provide accessibility to contentalteration criteria for a group set of related component elements ordesignated aspects capable of alteration. Further programmed featuresmay maintain a record of content alteration criteria regarding additionor deletion or modification or replacement of an alterable componentelement or designated aspect associated with a real-world entity, and insome instances associated with a real-world person.

Other programmed embodiments may include maintaining a record of contentalteration criteria applicable to one or more of the following type ofpossible content alteration: textual, verbal, visual, image, audio,musical, live action, reenactment, simulation, and animation. Furtherprogrammed data record enhancements may include maintaining a record ofcontent alteration criteria applicable to one or more of the followingtype of possible content alteration: music, setting, hero, heroine,villain, clothing, vehicle, company, animals, food, product, brand, anddialogue. Other programmed embodiments may include maintaining a recordof content alteration criteria applicable to possible content alterationof one or more of the following: related set of designated aspects,related set of alterable components, identical objects, same object indifferent scenes, and same object in different settings.

Further exemplary programmed possibilities may include identifying thefollowing categories of alterable content incorporated in the compositemedia work: brand, trademark, service mark, copyrighted work, name,company name, identity, symbol, commercial symbol, icon, logotype, tradelogo, trade dress, packaging, label, emblem, insignia, acronym,abbreviation, certification, slogan, jingle, animation, animatedcharacter, copyrighted item, and personage.

Another programmed possibility may include identifying the followingtype of alterable content associated with a real-world entity: livery,color scheme, dress, fabric, jewelry, pattern, design, sculpture,artistic work, musical work, composition, publication, document, event,exhibit, performance, person, animal, mascot, character, and avatar.Another possible programmed feature may include identifying thefollowing type of alterable content associated with a real-world entity:product, service, invention, accessory, vehicle, place, address,location, store, building, school, university, hospital, church, club,group, organization, and business.

Additional programmed features may include identifying the followingtype of alterable content associated with a real-world person: name,face, personal characteristics, identity, residence, title, achievement,rank, medal, badge, award, identification features, biometric attribute,photographic image, voice recording, accent, dialect, recognizablepersonality trait, gesture, demeanor, mannerism, appearance, clothing,hairstyle, tattoo, accessory, jewelry, piercing, avatar, setting, itempossession, and property ownership.

In some instances a programmed enhancement may provide accessibility tocontent alteration criteria via one or more of the following: website,email request, database, telephonic request, postal mail request, storedmessage, publication, and announcement.

Many other computerized program enhancements may be implemented in viewof the exemplary disclosures herein, and some program enhancements maynot be necessary, depending on the circumstances.

The exemplary system, apparatus, and computer program productembodiments disclosed herein including FIGS. 1-2, FIGS. 12-13, FIGS.16-26, FIGS. 34-35, FIGS. 43-44, FIGS. 55-56, FIGS. 67-68 and FIG. 76along with other components, devices, know-how, skill and techniquesknown in the art have the capability of implementing and practicing themethods and processes shown in FIGS. 3-1, FIGS. 14-15, FIGS. 27-33,FIGS. 36-42, FIGS. 45-54, FIGS. 57-66 and FIGS. 69-75. However it is tobe further understood by those skilled in the art that other systems,apparatus and technology may be used to implement and practice suchmethods and processes.

As disclosed herein, an exemplary classification method and system forpossible content alteration of a media work may include criteriaregarding content that is feasible for alteration. Such criteria may bemaintained in records that are accessible to an interested party. Someembodiments may include a record of primary authorization rightsapplicable to a possible content alteration. A further embodimentfeature may include a record of secondary authorization rightsapplicable to substitute altered content incorporated in a derivativeversion. Some embodiment implementations may include a derivativeversion of the media work wherein substitute content, such as analterable component element having one or more designated aspects, isassociated with a real-world entity or person. Various techniques may beused to incorporate substitute altered content in a derivative versionof the media work in accordance with applicable substitution guidelines,and the examples disclosed herein are not intended to be limiting.

Those having skill in the art will recognize that the state of the arthas progressed to the point where there is little distinction leftbetween hardware and software implementations of aspects of systems; theuse of hardware or software is generally (but not always, in that incertain contexts the choice between hardware and software can becomesignificant) a design choice representing cost vs. efficiency tradeoffs.Those having skill in the art will appreciate that there are variousvehicles by which processes and/or systems and/or other technologiesdescribed herein can be effected (e.g., hardware, software, and/orfirmware), and that the preferred vehicle will vary with the context inwhich the processes and/or systems and/or other technologies aredeployed. For example, if an implementer determines that speed andaccuracy are paramount, the implementer may opt for a mainly hardwareand/or firmware vehicle; alternatively, if flexibility is paramount, theimplementer may opt for a mainly software implementation; or, yet againalternatively, the implementer may opt for some combination of hardware,software, and/or firmware. Hence, there are several possible vehicles bywhich the processes and/or devices and/or other technologies describedherein may be effected, none of which is inherently superior to theother in that any vehicle to be utilized is a choice dependent upon thecontext in which the vehicle will be deployed and the specific concerns(e.g., speed, flexibility, or predictability) of the implementer, any ofwhich may vary. Those skilled in the art will recognize that opticalaspects of implementations will typically employ optically-orientedhardware, software, and or firmware.

The foregoing detailed description has set forth various embodiments ofthe devices and/or processes via the use of block diagrams, flowcharts,and/or examples. Insofar as such block diagrams, flowcharts, and/orexamples contain one or more functions and/or operations, it will beunderstood by those within the art that each function and/or operationwithin such block diagrams, flowcharts, or examples can be implemented,individually and/or collectively, by a wide range of hardware, software,firmware, or virtually any combination thereof. In one embodiment,several portions of the subject matter described herein may beimplemented via Application Specific Integrated Circuits (ASICs), FieldProgrammable Gate Arrays (FPGAs), digital signal processors (DSPs), orother integrated formats. However, those skilled in the art willrecognize that some aspects of the embodiments disclosed herein, inwhole or in part, can be equivalently implemented in integratedcircuits, as one or more computer programs running on one or morecomputers (e.g., as one or more programs running on one or more computersystems), as one or more programs running on one or more processors(e.g., as one or more programs running on one or more microprocessors),as firmware, or as virtually any combination thereof, and that designingthe circuitry and/or writing the code for the software and or firmwarewould be well within the skill of one of skill in the art in light ofthis disclosure. In addition, those skilled in the art will appreciatethat the mechanisms of the subject matter described herein are capableof being distributed as a program product in a variety of forms, andthat an illustrative embodiment of the subject matter described hereinapplies regardless of the particular type of signal bearing medium usedto actually carry out the distribution. Examples of a signal bearingmedium include, but are not limited to the following: a recordable typemedium such as a floppy disk, a hard disk drive, a Compact Disc (CD), aDigital Video Disk (DVD), a digital tape, a computer memory, etc.; and atransmission type medium such as a digital and/or an analogcommunication medium (e.g., a fiber optic cable, a waveguide, a wiredcommunications link, a wireless communication link, etc.).

While particular aspects of the present subject matter described hereinhave been shown and described, it will be apparent to those skilled inthe art that, based upon the teachings herein, changes and modificationsmay be made without departing from this subject matter described hereinand its broader aspects and, therefore, the appended claims are toencompass within their scope all such changes and modifications as arewithin the true spirit and scope of this subject matter describedherein. Furthermore, it is to be understood that the invention is solelydefined by the appended claims. It will be understood by those withinthe art that, in general, terms used herein, and especially in theappended claims (e.g., bodies of the appended claims) are generallyintended as “open” terms (e.g., the term “including” should beinterpreted as “including but not limited to,” the term “having” shouldbe interpreted as “having at least,” the term “includes” should beinterpreted as “includes but is not limited to,” etc.). It will befurther understood by those within the art that if a specific number ofan introduced claim recitation is intended, such an intent will beexplicitly recited in the claim, and in the absence of such recitationno such intent is present. For example, as an aid to understanding, thefollowing appended claims may contain usage of the introductory phrases“at least one” and “one or more” to introduce claim recitations.However, the use of such phrases should not be construed to imply thatthe introduction of a claim recitation by the indefinite articles “a” or“an” limits any particular claim containing such introduced claimrecitation to inventions containing only one such recitation, even whenthe same claim includes the introductory phrases “one or more” or “atleast one” and indefinite articles such as “a” or “an” (e.g., “a” and/or“an” should typically be interpreted to mean “at least one” or “one ormore”); the same holds true for the use of definite articles used tointroduce claim recitations. In addition, even if a specific number ofan introduced claim recitation is explicitly recited, those skilled inthe art will recognize that such recitation should typically beinterpreted to mean at least the recited number (e.g., the barerecitation of “two recitations.” without other modifiers, typicallymeans at least two recitations, or two or more recitations).Furthermore, in those instances where a convention analogous to “atleast one of A, B, and C, etc.” is used, in general such a constructionis intended in the sense one having skill in the art would understandthe convention (e.g., “a system having at least one of A, B, and C”would include but not be limited to systems that have A alone, B alone,C alone, A and B together, A and C together, B and C together, and/or A,B, and C together, etc.). In those instances where a conventionanalogous to “at least one of A, B, or C, etc.” is used, in general sucha constriction is intended in the sense one having skill in the artwould understand the convention (e.g., “a system having at least one ofA, B, or C” would include but not be limited to systems that have Aalone, B alone, C alone, A and B together, A and C together, B and Ctogether, and/or A, B, and C together, etc.). It will be furtherunderstood by those within the art that any disjunctive word and/orphrase presenting two or more alternative terms, whether in thedescription, claims, or drawings, should be understood to contemplatethe possibilities of including one of the terms, either of the terms, orboth terms. For example, the phrase “A or B” will be understood toinclude the possibilities of “A” or “B” or “A and B.”

As a further definition of “open” terms in the present specification andclaims, it will be understood that usage of a language construction “Aor B” is generally interpreted as a non-exclusive “open term” meaning: Aalone, B alone, A and B together.

The herein described aspects depict different components containedwithin, or connected with, different other components. It is to beunderstood that such depicted architectures are merely exemplary, andthat in fact many other architectures can be implemented which achievethe same functionality. In a conceptual sense, any arrangement ofcomponents to achieve the same functionality is effectively “associated”such that the desired functionality is achieved. Hence, any twocomponents herein combined to achieve a particular functionality can beseen as “associated with” each other such that the desired functionalityis achieved, irrespective of architectures or intermedial components.Likewise, any two components so associated can also be viewed as being“operably connected,” or “operably coupled,” to each other to achievethe desired functionality. Any two components capable of being soassociated can also be viewed as being “operably couplable” to eachother to achieve the desired functionality. Specific examples ofoperably couplable include but are not limited to physically mateableand/or physically interacting components and/or wirelessly interactableand/or wirelessly interacting components and/or logically interactableand/or logically interacting components.

While various aspects and embodiments have been disclosed herein, otheraspects and embodiments will be apparent to those skilled in the art.The various aspects and embodiments disclosed herein are for purposes ofillustration and are not intended to be limiting, with the true scopeand spirit being indicated by the following claims.

1. A content substitution method for media works comprising: identifyinga constituent portion of an existing composite media work, wherein theconstituent portion includes alterable content having one or morealterable component elements or designated aspects that publicize orpromote a topic related to a real-world person or real-world entity orreal-world venture; and providing accessibility to applicable alterationguidelines regarding a proposed derivative version of the existingcomposite media work having substitute content to add or delete ormodify or replace such alterable content.
 2. The method of claim 1further comprising: establishing an arrangement for something of valueto be provided as consideration for incorporation of the substitutecontent in the proposed derivative version.
 3. The method of claim 1further comprising: obtaining substitute content that is suitable forincorporation as an integral component of the proposed derivativeversion.
 4. The method of claim 3 further comprising: obtaining suitablesubstitute content to publicize or promote a same or different topicthat includes a product or service or activity.
 5. The method of claim 3further comprising: obtaining suitable substitute content that includesa person or place or thing or object.
 6. The method of claim 3 furthercomprising: obtaining substitute content that includes a product orservice or activity.
 7. (canceled)
 8. The method of claim 1 furthercomprising: providing one or more of the following type of approvaltechniques for obtaining compliance with the applicable alterationguidelines: programmed, pre-authorization, delegated agent, derivativeversion review, substitute content review, alteration review, summarycharacterization, substitute content rating, and aggregate contentrating.
 9. The method of claim 1 wherein said providing accessibility toapplicable alteration guidelines includes: providing accessibility tocontent alteration criteria applicable to substitute content for one ormore of the following type of proposed derivative versions: original,derived, archived, stored, master, edited, combined, mixed, merged,integrated, dubbed, captioned, subtitled, expurgated, uncut, preview,pre-release, final, special edition, animated, freeze frame, sequentialstill, translated, targeted, restricted access, promotional, sponsored,subsidized, contracted release, and specified purpose.
 10. The method ofclaim 1 wherein said providing accessibility to applicable alterationguidelines includes: providing accessibility to content alterationcriteria applicable to substitute content for one or more of thefollowing type of media formats for the proposed derivative version:analog, digital, VHS, CD, VCD, SVCD, DVD, HD, HD DVD, Blu-ray, MPEG,MP3, reformatted, data compression, and streaming format.
 11. The methodof claim 1 wherein said providing accessibility to applicable alterationguidelines includes: providing accessibility to content alterationcriteria applicable to substitute content for one or more of thefollowing type of distribution channels for the proposed derivativeversion: fund-raising, non-profit, theater, airplane viewing, Internet,network, television, cable, satellite, wireless, broadcast, narrowcast,download, pay-per-view, rental, lease, sale, domestic distribution,foreign distribution, exclusive distribution, non-exclusivedistribution, shared, streamed, concurrent, foreign language,infomercial, live, real-time, delayed, and on-demand.
 12. The method ofclaim 1 wherein said providing accessibility to applicable alterationguidelines includes: providing accessibility to content alterationcriteria or primary authorization rights regarding one or more of thefollowing type of alterable content: brand, trademark, service mark,copyrighted work, name, company name, identity, symbol, commercialsymbol, icon, logotype, trade logo, trade dress, packaging, label,emblem, insignia, acronym, abbreviation, certification, slogan, jingle,animation, animated character, copyrighted item, and personage.
 13. Themethod of claim 1 wherein said providing accessibility to applicablealteration guidelines includes: providing accessibility to contentalteration criteria or primary authorization rights applicable to one ormore of the following type of alterable content: livery, color scheme,dress, fabric, jewelry, pattern, design, sculpture, artistic work,musical work, composition, publication, document, event, exhibit,performance, person, animal, mascot, character, and avatar.
 14. Themethod of claim 1 wherein said providing accessibility to applicablealteration guidelines includes: providing accessibility to contentalteration criteria or primary authorization rights applicable to one ormore of the following type of alterable content: product, service,invention, accessory, vehicle, place, address, location, store,building, school, university, hospital, church, club, group,organization, and business.
 15. The method of claim 1 wherein saidproviding accessibility to applicable alteration guidelines includes:providing accessibility to content alteration criteria for alterablecontent previously associated with a real-world person or real-worldentity or real-world venture having one or more of the followingcharacteristics: lost, dissolved, bankrupt, insolvent, defunct,non-operative, disqualified, in default of obligation, status change,defective right, relinquished right, faulty claim, non-renewal ofprerogative, and expired authorization.
 16. The method of claim 1wherein said providing accessibility to applicable alteration guidelinesincludes: providing accessibility to content alteration criteria basedon a relevant communication from a real-world entity or a real-worldperson or real-world venture associated with the alterable content. 17.The method of claim 1 wherein said providing accessibility to applicablealteration guidelines includes: providing accessibility to contentalteration criteria or primary authorization rights applicable to one ormore of the following type of alterable content associated with areal-world person: name, face, personal characteristics, identity,residence, title, achievement, rank, medal, badge, award, identificationfeatures, biometric attribute, photographic image, voice recording,accent, dialect, recognizable personality trait, gesture, demeanor,mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry,piercing, avatar, setting, item possession, and property ownership. 18.The method of claim 1 wherein said providing accessibility to applicablealteration guidelines includes: providing accessibility to contentalteration criteria or primary authorization rights for alterablecontent previously associated with a real-world person, in the event thereal-world person has died or retired or otherwise changed status. 19.The method of claim 1 wherein said identifying a constituent portionincludes: identifying a constituent portion having one or more of thefollowing type of alterable content: frame, scene, setting, building,house, office, store, room, vehicle, car, boat, train, plane, street,town, and country.
 20. The method of claim 1 wherein said identifying aconstituent portion includes: identifying a constituent portion havingone or more of the following type of alterable content: landscape,vegetation, packaging, labeling, arrangement, item display, itemsdepicted, signage, informational sign, directional sign, seasonalsetting, temporal setting, light intensity, directional lighting,shadow, character statement, and compass orientation.
 21. The method ofclaim 1 wherein providing accessibility to applicable alterationguidelines includes: providing accessibility to content alterationcriteria applicable to substitute content for one or more of thefollowing type of proposed derivative versions: demographicdistribution, geographic distribution, specific distribution channel,targeted audience, recipient group, destination device, and restrictedtime period.
 22. The method of claim 1 wherein said identifying aconstituent portion includes: identifying a constituent portion havingone or more of the following type of alterable content: textual, verbal,visual, image, audio, musical, live action, reenactment, simulation, andanimation.
 23. The method of claim 1 wherein said providingaccessibility to applicable alteration guidelines includes: providingaccessibility to content alteration criteria regarding one or more ofthe following type of alterable content: related set of designatedaspects, related set of designated components, identical objects, sameobject in different scenes, and same object in different settings. 24.The method of claim 1 wherein said providing accessibility to applicablealteration guidelines includes: providing accessibility to one or moreof the following type of content alteration criteria: automatic,contingent, negotiable, tentative, recommended, required, andcompensation.
 25. The method of claim 1 wherein said providingaccessibility to applicable alteration guidelines includes: providingaccessibility to content alteration criteria regarding one or more ofthe following type of pre-approved alteration parameters: substitutecomponent element, substitute designated aspect, substitution process,alternate media format, and alternate distribution channel.
 26. Themethod of claim 1 wherein said identifying a constituent portionincludes: identifying a constituent portion having one or more offollowing type of alterable content: plot, story, animation, text,narration, dialog, color, actor, character, clothing, product, sound,music, musical lyrics, product, object, item, title, and credits. 27.The method of claim 1 wherein said providing accessibility to applicablealteration guidelines includes: providing accessibility to applicablealteration guidelines via a hyperlink incorporated in the existingcomposite media work.
 28. The method of claim 1 wherein said providingaccessibility to applicable alteration guidelines includes: providingaccessibility to applicable alteration guidelines via a hyperlinkincorporated in a website associated with the existing composite mediawork.
 29. The method of claim 1 wherein said providing accessibility toapplicable alteration guidelines includes: providing accessibility toapplicable alteration guidelines via one or more of the following:website, email request, database, telephonic request, postal mailrequest, stored message, publication, and announcement.
 30. The methodof claim 1 further comprising: maintaining a record of primaryauthorization rights applicable to original content of the existingcomposite media work.
 31. The method of claim 30 further comprising:providing accessibility to the record of primary authorization rights.32. The method of claim 1 further comprising: maintaining a record ofsecondary authorization rights applicable to substitute contentincorporated in the proposed derivative version.
 33. The method of claim32 further comprising: providing accessibility to the record ofsecondary authorization rights.
 34. A system for content alteration ofan existing media work, comprising: a composite media work that includesa constituent portion having alterable content that publicizes orpromotes a topic related to a real-world person or real-world entity orreal-world venture; a data record of applicable alteration criteria orprimary authorization rights regarding a proposed derivative versioncapable of incorporating substitute content to add or delete or modifyor replace such alterable content, and a listing that identifies suchsubstitute content suitable for incorporation in the constituent portionof composite media work.
 35. The system of claim 34 further comprising:computerized apparatus operably coupled to the data record and to thelisting; and an access interface to the computerized apparatus.
 36. Thesystem of claim 35 further comprising: a management module operablycoupled to the computerized apparatus to coordinate compliance with theapplicable alteration criteria or primary authorization rights.
 37. Thesystem of claim 34 comprising: a further listing of the alterablecontent that includes one or more alterable component elements ordesignated aspects.
 38. The system of claim 34 comprising: anotherlisting of one or more of the following type of possible contentalterations: related set of designated aspects, related set of alterablecomponents, identical objects, same object in different scenes, and sameobject in different settings.
 39. The system of claim 34 wherein thedata record further includes: informational data regarding one or moreof the following type of possible content alterations: textual, verbal,visual, image, audio, musical, live action, reenactment, simulation, andanimation.
 40. The system of claim 34 wherein the data record furtherincludes: informational data regarding one or more of the following typeof limitation applicable to the proposed derivative version: alterationlimitation, media format limitation, and distribution limitation. 41.The system of claim 34 wherein the data record further includes:informational data regarding primary authorization rights applicable toinitial content of the composite media work.
 42. The system of claim 34wherein the data record further includes: informational data regardingsecondary authorization rights applicable to substitute content suitablefor incorporation in the proposed derivative version.
 43. A computerprogram product comprising signal-bearing media having encodedinstructions for executing the following process: providingaccessibility to content alteration criteria or primary authorizationrights applicable to alterable content that includes one or morecomponent elements or designated aspects of a constituent portion of anexisting composite media work; identifying an alterable componentelement or designated aspect that publicizes or promotes a topic relatedto a real-world person or real-world entity or real-world venture; anddetermining compliance with such content alteration criteria or primaryauthorization rights regarding a proposed derivative versionincorporating substitute content to add or delete or modify or replacethe alterable content included in the constituent portion.
 44. Thecomputer program product of claim 43 further comprising: signal-bearingstorage media with encoded instructions to execute the process.
 45. Thecomputer program product of claim 43 further comprising: signal-bearingcommunication media with encoded instructions to execute the process.46. The computer program product of claim 43, wherein said processfeature providing accessibility to content alteration criteria orprimary authorization rights includes: providing accessibility tocontent alteration criteria or primary authorization rights thatidentify one or more of the following type of targeted categories forthe proposed derivative version: geographic distribution, distributionchannel, audience, recipient group, targeted device, time period, anddemographic distribution.
 47. The computer program product of claim 43,wherein said process feature providing accessibility to contentalteration criteria includes: providing accessibility to contentalteration criteria that identifies one or more of the following type oflimitations for the proposed derivative version: distribution, mediaformat, pre-approved alteration parameter, objectionable alteration,restricted alteration, and forbidden alteration.
 48. The computerprogram product of claim 43, wherein said process feature providingaccessibility to content alteration criteria or primary authorizationrights includes: providing accessibility to content alteration criteriaor primary authorization rights for a group set of related componentelements or designated aspects capable of alteration.
 49. The computerprogram product of claim 43, wherein said process further includes:maintaining a record of content alteration criteria or primaryauthorization rights regarding an alterable component element ordesignated aspect that publicizes or promotes a topic related to areal-world entity or real-world venture.
 50. The computer programproduct of claim 43, wherein said process further includes: maintaininga record of content alteration criteria regarding an alterable componentelement or designated aspect that publicizes or promotes a topic relatedto a real-world person.
 51. The computer program product of claim 43,wherein said process further includes: maintaining a record of contentalteration criteria or primary authorization rights applicable to one ormore of the following type of possible content alteration: textual,verbal, visual, image, audio, musical, live action, reenactment,simulation, and animation.
 52. The computer program product of claim 43,wherein said process further includes: maintaining a record of contentalteration criteria or primary authorization rights applicable to one ormore of the following type of possible content alteration: music,setting, hero, heroine, villain, clothing, vehicle, company, animals,food, product, brand, and dialogue.
 53. The computer program product ofclaim 43, wherein said process further includes: maintaining a record ofcontent alteration criteria or primary authorization rights applicableto possible content alteration of one or more of the following alterablecontent: related set of designated aspects, related set of alterablecomponents, identical objects, same object in different scenes, and sameobject in different settings.
 54. The computer program of claim 43,wherein said identifying an alterable component element or designatedaspect that publicizes or promotes a topic includes: identifying thefollowing categories of alterable content incorporated in the existingcomposite media work: brand, trademark, service mark, copyrighted work,name, company name, identity, symbol, commercial symbol, icon, logotype,trade logo, trade dress, packaging, label, emblem, insignia, acronym,abbreviation, certification, slogan, jingle, animation, animatedcharacter, copyrighted item, and personage.
 55. The computer program ofclaim 43, wherein said identifying an alterable component element ordesignated aspect that publicizes or promotes a topic includes:identifying the following type of alterable content incorporated in theexisting composite media work: livery, color scheme, dress, fabric,jewelry, pattern, design, sculpture, artistic work, musical work,composition, publication, document, event, exhibit, performance, person,animal, mascot, character, and avatar.
 56. The computer program of claim43, wherein said process feature identifying an alterable componentelement or designated aspect that publicizes or promotes a topicincludes: identifying the following type of alterable contentincorporated in the existing composite media work: product, service,invention, accessory, vehicle, place, address, location, store,building, school, university, hospital, church, club, group,organization, and business.
 57. The computer program of claim 43,wherein said process feature identifying an alterable component elementor designated aspect that publicizes or promotes a topic includes:identifying the following type of alterable content associated with areal-world person: name, face, personal characteristics, identity,residence, title, achievement, rank, medal, badge, award, identificationfeatures, biometric attribute, photographic image, voice recording,accent, dialect, recognizable personality trait, gesture, demeanor,mannerism, appearance, clothing, hairstyle, tattoo, accessory, jewelry,piercing, avatar, setting, item possession, and property ownership. 58.The computer program of claim 43, wherein said process further includes:providing accessibility to content alteration criteria or primaryauthorization rights via one or more of the following: website, emailrequest, database, telephonic request, postal mail request, storedmessage, publication, and announcement.